Nedda Massoumi Email & Phone Number

In my role as Field Marketing Representative I collaborate closely with the sales and marketing team to enhance in-store visibility through strategic merchandising initiatives. Additionally, I work with retailers and creative production partners, both internal and external, to ensure the effective execution of large-scale display installations. Utilizing Asana, I track ongoing marketing projects and foster seamless teamwork. My contributions have been instrumental in launching multiple new products successfully into the market. Furthermore, I have developed and implemented best practices that have been widely adopted by Field Marketing Representatives nationwide.

San Francisco Bay Area

Acts as a bridge between sales team and retail partners to enhance brand visibility, optimize shelf placements, create both physical and digital promotional materials, and collaborate with sales team to drive product sales.As an in-store merchandiser I create and collaborate with our design team to produce visually appealing and informational displays to attract customers and promote products effectively in a multitude of retail locations. I work with our retail partners to ensure products are displayed not only in a visually pleasing way, but also correctly and according to company guidelines. I manage countless retail projects in spaces of all sizes to maximize product visibility and ensure we are meeting our retail partners needs in order to maximize sell-through.

Oakland, California, United States

Increased brand awareness through event marketing, demonstrations, sales and brand promotion. Built relationships with customers and community to establish long-term business growth. Communicated product information with confidence and educated consumers about company. Supported sales growth through promoting in-store salesSupported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms. Conducted daily updates to social media channels to boost company's online presence.

Captured new customers and generated interest and awareness in the brand through face-to-face contact during in-store demos. Organized and delivered training sessions to staff members for new product content and technological advancements. Consulted with marketing development teams to enhance products based on customer feedback. Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to learn more about popular trends in the industry. Worked with sales team to collaboratively reach targets. Managed consumer based online menu platforms.

San Francisco Bay Area

Managed inventory and created menus both in store and online using imenupro.com, trybaker.com, leafly.com and mmjmenu.com. Performed inventory control and assisted with placing weekly product orders. Managed a group of employees to maintain inventory count. Monitored social media and online sources for industry trends, and assisted with our social media and marketing page. Customer service leader with focus on customer satisfaction. Assisted customers with finding the best cannabis products based on their needs and improved customer loyalty. Thrived in a fast-paced sales environment by using strong interpersonal and up-selling abilities.

Design Communication Arts

This course gives a solid foundation in the fundamentals of graphic design, with elective courses in user experience, photography.

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services