Drove the transformation of DSG’s eCommerce sites and organization through a multi-year project to re-platform DicksSportingGoods.com, launch multiple eCommerce sites (desktop and mobile) for additional brands and to create a comprehensive omni-channel product vision, strategies and roadmaps for the shopping experience. Seized the role as the primary change agent to lead the company’s Agile transformation, defined the new product team organizational structure, evangelized new delivery toolsets (Atlassian, Pivotal) and implemented advanced product development strategies (lean product management, design thinking, story mapping, design sprints).

Led a $30 million, multi-year initiative with more than 200 team members to deliver a new eCommerce sales and marketing channel for Parts & Accessories, General Merchandise, and related products and services to complement Harley-Davidson’s dealer channel. Delivered a comprehensive set of premium capabilities representative of the brand, including a new storefront, expanded product catalog and photography, inventory management, order processing, fulfillment, customer care and digital marketing platform. Developed global go-to-market eCommerce strategy and launched first global commerce site in China.

Spearheaded transformative initiatives to improve the effectiveness of internet and email marketing in the global B2B market. Drove business results for a $1 billion company, and increased traffic via targeted web marketing and brand expansion programs. Introduced new strategies focused on providing a superior user experience with new content and web site features. Created web roadmaps critical to generating new leads, increasing conversions, and turning prospects into revenue growth. Directed activities of web personnel and contractors. Built consensus on major projects by bridging organizational teams to create a united effort across the company.

Revitalized the company’s web presence by evaluating eCommerce strategies and platforms, identifying gaps, and designing effective solutions. Supported a $500 million business in leveraging the full potential of the online market via improved website functionality and a richer customer experience. Established new processes and standards for e-business operations. Directed all aspects of website marketing and management.