My journey in the Automotive Industry started over 20 years ago, driven by the love for cars and people that I have.Over the years, I’ve had the privilege of managing and transforming dealerships across US and Europe, helping them grow into trusted destinations for customers and partners. Launching new car models in competitive markets or introducing innovative strategies, I’ve always focused on what matters most—building lasting relationships and delivering unparalleled customer experiences. In the end buying a car should be as exciting and effortless as driving it.As the founder and CEO of ATARA.bg and REFEREL Consulting, I bring that same passion to every challenge. Whether it’s partnering with manufacturers to launch the next big name in automotive, or working with dealers and their teams to exceed performance and customer expectations, my goal is always the same: driving excellence in every interaction.What sets us apart is our commitment to people. Cars may be at the center of our business, but the real engine is trust—between our team, our partners, and our customers. We build confidence and create loyalty that lasts for generations.If you’re passionate about transforming the automotive industry, let’s connect. Whether you’re a customer, a brand partner, dealership owner or automotive industry professional, I’m always looking for ways we can innovate and grow together.• Diversified and comprehensive experience, founded on highest levels of performance and exceptional employee and customer satisfaction. • CEO-General Manager-GSM Marketing-General Sales Manager-Sales Manager-Finance Manager-Sales• Multi-brand experience in all segments of the business• Retail (LITHIA, Inc and M Car Group) and Wholesale (BMW Group) experience• Digital marketing and lead management on a multi-store/ nationwide level• Management experience in the industry for over 18 years with most of them in the USA Specialties: • B2B and B2C experience • Marketing • Lead management • Hiring and employee development • Digital Marketing • Automotive business management • Financing and operational controlling • Productivity and Efficiency improvement • Strategic Planning & Leadership • Customer Loyalty Development • Operational Process Analysis • Productivity and Efficiency Improvement • Employee Mentoring/Coaching • Team Building • Multi-Site Operations • Commissioned Sales • Comprehensive business management • Budgeting & Management Accounting • Revenue Goal/Growth Attainment • Negotiation, Persuasion, & Communication • Project Management