Managing hello and Tom's of Maine brands in oral and personal care.

Responsible for developing the Toothpaste category and Brand Equity in a $250MM business spanning 10+ countries and fully accountable for 40% of the Marketing budget. Led the Brand Strategy, developed & executed the marketing plans through efficient cross-functional collaboration with Division, Retail marketing & insights teams, and external agencies. - July 2019 - Jan 2021: Equity, Social media calendar, Multi-benefit, Anti-cavity, Kids segments - Oct 2018 - June 2019: Naturals and Base segment and Oral Health Month Initiative - Sept 2016 - Sept 2018: Sensitivity and Kids segmentsPioneered some key activations and Award-winning campaigns: - "Keep Maghreb Smiling": Oral Health Awareness Campaign in North Africa- Naturals Toothpaste Influencer Campaign - GCC Equity Campaign

Responsible for brand growth initiatives, Retail Environment innovation, reinforced customer collaboration, and developing insight-based shopper marketing.

Managed all the aspects of the Marketing Mix & implemented Oral Care 5P strategies and tactics by Retail Environment to drive category growth and optimize sales potential.

Assumed full accountability for managing the Palmolive and Tahiti equities in Tunisia and Morocco.• Spearheaded the launch of Palmolive Nigella Seed Shampoo supported with strong IMC and on-the-ground activations. Became our strong #2 Shampoo variant for many consecutive years.• Increased our share of visibility in-store with disruptive POP and central alley dressings on all our key categories.• Introduced the Palmolive brand in Morocco and elaborated the marketing strategy for the portfolio and assured its implementation.• Assigned by Sr. Management to work on the preparation of the Africa Eurasia Division Annual Budget Review in New York in Sept 2004.

Assumed full accountability for managing the Palmolive and Tahiti equities in Tunisia, accounting for 55% of the total company business.

Responsible for developing Revlon, Gatineau, and Hermes in Perfumeries and Beauty Institutes.Developed and executed the strategic plan to reverse the declining sales trend for Revlon and Gatineau brands by expanding distribution by +40% through improved customer collaboration, portfolio optimization, product availability, and trade activations.