Nedra Hutton Email & Phone Number

United States

Denver, Colorado, Us

- I lead the strategic vision for our B2B digital marketing agency, spearheading the development of our comprehensive digital marketing framework. - I craft customized growth strategies for clients across all digital channels, driving measurable results. -Internally, I provide strategic direction, ensuring our agency walks the walk and leverages the latest digital marketing tactics.

Coral Gables, Fl, Us

Digital Marketing Instructor at the University of Miami (Miami, FL).

Chicago, Illinois, Us

- Responsible for leading and developing the overall strategy for the Marketing Services team.- Define internal team strategy and set clear goals and objectives to guide the team's direction.- Define Marketing Services' capabilities, approach, POVs and methodology and contribute to the development of Hero's integrated offerings and parter programs.- Develop key offerings while overseeing strategic delivery for Central and East portfolio accounts.- Act as a thought leader by identifying areas of opportunity and differentiation through marketing initiatives, often in collaboration with other internal Hero teams.- Develop, manage, and lead a high-performing, multi-disciplinary team of marketing professionals. - Drive marketing strategy across portfolio accounts to create business impact for clients and drive revenue growth for the agency- Play a critical role in new business pursuits driving marketing strategy and solution definition, identifying opportunities, participating in pitches, and connecting with key decision makers.

Singapore, Sg

MARKETING STRATEGY - Review campaign performance, project outcomes, and client’s business objectives to provide strategic recommendations for program optimization to meet success metrics - Deliver research-based thought-leadership that can be used to develop deeper insights and client relationships. - Provide program management leadership to digital initiatives - Provide technical leadership, clarity and direction for on-site, offshore and vendor teams. - Create, implement and manage client PPC (programmatic), email, SEO, social media and lead generation campaigns - Translate key strategies, goals and directives for designers, developers, copywriters and sales teams. - Develop integrated demand generation strategy and execution plans - Govern collection and integration of campaign results and insights for regular reviews, providing analytical leadership to ensure highest-quality and relevant campaign analysisCLIENT SUCCESS - Drive customer success outcomes - Define and optimize customer success lifecycle - Lead on-boarding process of new clients - Lead the development of regional and global account strategy - Lead Customer Care initiatives and projects - Identify opportunities for growth and lead corresponding business development efforts within accounts - Partner with GVP, Regional Directors and Global Accounts team to build and grow Verticurl services and footprint across regionsTEAM LEADERSHIP - Manage and develop client services team members, including performance management, assist with hiring, professional & career development and proactive projects - Implement, design, and develop processes, systems, and technology to support and enhance internal team’s functions - Oversee daily account operations and provide direction and leadership on account growth, execution and managing stakeholder expectations

MARKETING STRATEGY· Global platform ownership for MerckConnect.· Marketing Automation platform ownership for US, Canadian and LATAM markets.· Influenced and helped to implement go-to-market strategy for DMC platforms.· On-boarding and empower global teams to build on top of the platform for speed to market.· Partner with key stakeholders, peers and project leadership and serve as an issue escalation point of contact for the digital experience platform.· Accountable for relationship and integration with Enterprise Architecture· Provide insights, thought leadership and best practices for personalization and testing opportunities that increase user engagement and adoption to drive key business objectives· Partner with operations, compliance, customer support teams and other stakeholders to define the governance processes required for successful and compliant individualized experiences. · Serve as the primary liaison on cross-functional teams to define, prioritize and implement personalized experiences across digital channels throughout the company. PRODUCT MANAGEMENT· Work closely with cross-functional teams to drive end-to-end product development and owned product roadmaps.· Lead design and development teams to build and implement a great digital experiences. · Develop business cases to support product development goals and create concise, compelling content to present and sell product concepts to senior leadership.· Manage communications and relationships with cross-impacted initiatives and stakeholders to ensure business needs are met.DELIVERY MANAGEMENT· Managed cross-functional global delivery team.· Monitor, control and support service delivery; ensuring systems, methodologies andprocedures are in place and followed.· Manages the project from start to completion including the resolution of project risks and issues.· Oversees service delivery staff including project engineers, both on- and off-shore team, vendors, partners or subcontractors.

DIGITAL MARKETING STRATEGY· Deliver research-based thought-leadership used to develop deeper insights and client relationships.· Provide program management leadership to digital initiatives, as both a technical advisor and project execution expert.· Provide technical leadership, clarity and direction for on-site, offshore and vendor teams.· Create, implement and manage client PPC (programmatic), email, SEO, social media and lead gen campaigns· Translate key strategies, goals and directives for designers, developers, copywriters and sales teams. MARKETING OPERATIONS· Drive continuous improvement through cross-functional teams to modernize the marketing organization performance and improve customer experience.· Define the marketing operations vision, strategy, systems and analytics· Manage the marketing operations team to ensure effective relationships with key partners· Drive and track adoption of new systems and processes for strategic planning· Create common infrastructure and reporting capabilitiesANALYTICS· Provide oversight for operational support and digital platforms performance monitoring toolset(s).· Establish appropriate benchmarks, KPIs, goals and targets and analyzed and interpret data to measure performance. · Conduct sophisticated and creative analysis of complex data and translate the results into actionable deliverables.· Develop recommendations and methodologies to help clients capture the most critical, actionable data.PROGRAMMATIC & SEARCH ENGINE MARKETING· Architect and activate programmatic media (RTB, paid, social) in support of global campaigns.· Direct responsibilities and priorities for all digital acquisition channels, including search, display and social media.· Seek optimization and growth opportunities through performance analysis, testing, segmentation and partnerships.· Lead the direction and development of programmatic audience and campaign strategy based on business goals.

Seattle, Washington, Us

Avanade is an Accenture company and in that role, I informed client’s global digital marketing strategies by measuring target/user assessments of messaging, digital platforms, products, product concepts, ads and campaigns; Facilitated SBOS stakeholder workshops to enable client platform adoption and was one of 6 Avanade SBOS certified facilitators; Managed SEM and mobile app campaigns; Developed and managed omni-channel marketing strategy; Developed benchmarks for metrics using customer research and insights; Managed onshore and offshore implementation teams; Provided thought leadership on all things relative to digital strategy and marketing.DIGITAL STRATEGY· Deliver research based thought-leadership that can be used to develop deeper insights and client relationships.· Provide program management leadership to digital and offline marketing initiatives· Provide technical leadership, clarity and direction for on-site, offshore and vendor teams.· Conduct client workshops to surface deeper understanding of client goals and objectives.PRODUCT MANAGEMENT· Work closely with cross-functional teams to drive end-to-end product development and owned product roadmaps.· Lead design and development teams to build and implement a great digital experiences. · Develop business cases to support product development goals and create concise, compelling content to present and sell product concepts to senior leadership.· Manage communications and relationships with cross-impacted initiatives and stakeholders to ensure business needs are met.DELIVERY MANAGEMENT· Managed cross-functional global delivery team.· Monitor, control and support service delivery; ensuring systems, methodologies andprocedures are in place and followed.· Manages the project from start to completion including the resolution of project risks and issues.· Oversees service delivery staff including project engineers, both on- and off-shore team, vendors, partners or subcontractors.

Eagan, Minnesota, Us

Create, manage, implement and consult on effective SEO, social media, content, email and paid search strategies for high-spend clients.Account Management: Manage multi-million dollar portfolio of high-spend accounts. Drive strategic direction for designated clients, including monthly and annual planning, and creative solutions to challenges.Strategy Development: Apply conceptual strategy and create strategies that are effective and executable. Identity, provide and develop sound strategic recommendations based on a clear understanding of the client’s business needs, goals and objectives.Digital Marketing Experience: high level of experience in persona development, target market profiling, content strategy, development and deployment, user experience, analytics, social media, SEM/SEO, mobile search,, and CRM. Client Presentation

Atlanta, Ga, Us

Supervisory: Lead, coach and develop team members, supervise and coordinate workflows, ensure on-time delivery of fulfillment items, ensure proper handling of escalated itemsCampaign Analysis: Analyzed quantitative, qualitative and underlying data to improve the performance of customer campaigns. Perform initial and ongoing quality assurance for search campaigns and accurately communicate errors to all parties to close gaps and meet customer requirements.Search Engine Marketing (SEM): Pay-per-Click (PPC), Google AdWords, Microsoft AdCenter, Strategy Development, Optimization

Internet Marketing: social media, SEM, SEO, web design, email marketing, podcasting, web analytics, CRO, strategy, new media integration, bloggingCampaign Analytics: campaign monitoring, deep-dive analytics, data analysis, interpretation and reporting, analytics tools (Facebook, Twitter API, Youtube, Google Analytics, and others)Brand development: creating and maintaining a positive image in print and via word-of-mouth advertising, developing brand strategy and statistics system.Search Engine Optimization (SEO): web site traffic growth, web site UI and advertising revenue. Search Engine Marketing (SEM): Pay-per-Click (PPC), Google AdWords, Microsoft AdCenter, Strategy Development, OptimizationStrategic Consulting: business planning, effective marketing campaigns & sales strategy development.Leadership: Manage, mentor and inspire the people reporting to them and create a supportive work environment leading to professional growth.

Coaching/Training: delivering practical, effective and dynamic training presentations that assists executives, managers and associates with understanding best practices and implementing those principles throughout every layer of the organization.Advises new and existing companies in the areas of:New Business Advising: assisting new businesses with formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.

Master Of Business Administration - Mba, Strategy And Leadership

B. S., Internet Marketing