Co-Author
Current
Primed To Perform, New York Times Bestseller And Wall Street Journal Bestseller
Too often, great cultures feel like magic. What if you knew the science behind the magic—a science so predictive and powerful that you could use it to unlock people’s innate desire to innovate, experiment, and adapt? In their bestselling book, Primed to Perform, Lindsay McGregor and Neel Doshi show you how to do just that.Primed to Perform explains the counterintuitive science behind legendary cultures, building on over a century of academic thinking. It explores the authors’ original research into how total motivation leads to higher performance in iconic companies, from Apple and Starbucks to Southwest Airlines. It introduces a simple, highly predictive measurement tool— the Total Motivation (ToMo) Factor— that enables you to measure the strength of your culture and track improvements over time. Most importantly, Primed to Perform teaches you how to build great cultures using a systematic and sustainable approach—whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution.“A fresh, ambitious look at the science and practice of motivation, with big implications for leaders to fuel high-performing, high-energy cultures. Primed to Perform is an excellent companion to Drive.” - Adam Grant, Wharton Professor and New York Times Best Selling Author of Give and Take "A truly revolutionary book, Primed to Perform shares the very important link between a company’s culture and their performance. Eye-opening and addicting, this book is on the path of kickstarting the culture movement!” - Tom Doctoroff, CEO, Asia Pacific at JWTLearn more: bit.ly/PrimedToPerform
