Neelima Kumar Email and Phone Number
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I’m a life sciences storyteller with a passion for catalyzing adoption of new technologies; technologies that can transform the study of biology and human health. I’ve spent the past 10+ years in 2 key technology areas: dna sequencing and spatial biology. I thrive on simplifying the complex. I love combining art, science, analytics and the study of human psychology to create content that can inspire change!My specialties include:- Driving adoption of novel, emerging technologies in life sciences- Working closely with product, applications, scientific affairs, R&D, business development/strategic partners, sales and business development to craft holistic go-to-market plans for products, programs and new initiatives- Building brands using the power of creative storytelling layered in with scientific evidence and product differentiators - Building and leading marketing teams with clear objectives, a strategy tied to business priorities, and a talent recruitment/management plan
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Strategic Customer Segment Leader, BiopharmaWaters CorporationCalifornia, United States
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Senior Director Of MarketingNucleai Oct 2023 - PresentChicago, Il, UsAI and Digital pathology, Spatial biology, H&E, IHC, mIF -
Senior Director, MarketingAkoya Biosciences, Inc. Apr 2022 - Oct 2023Marlborough, Massachusetts, Us -
Director, MarketingAkoya Biosciences, Inc. Aug 2020 - Apr 2022Marlborough, Massachusetts, Us
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Associate Director, MarketingAkoya Biosciences, Inc. Nov 2019 - Aug 2020Marlborough, Massachusetts, UsLeading and developing a team to build a robust corporate, product, and field marketing strategy for Akoya's spatial biology platforms.
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Senior Marketing ManagerAkoya Biosciences, Inc. Sep 2018 - Nov 2019Marlborough, Massachusetts, UsAkoya Biosciences offers ‘Spatial Biology’ tools that can improve the predictive power of biomarkers in tissue pathology and immunology.
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Regional Market Development Manager, Clinical OncologyThermo Fisher Scientific Aug 2016 - Sep 2018Waltham, Ma, UsGeographic focus: US/CanadaProduct focus: Next-generation sequencing assaysPart of the core team that commercialized the Oncomine Dx Target Test, the first NGS based companion diagnostic for lung cancer, in partnership with Pfizer and Novartis and lab partners.Gathered market knowledge and insights in the fields of immuno-oncology, liquid biopsy and routine oncology and partnered with the sales team to enable better prospecting, lead generation and conversion through the funnel. -
Global Market Development Manager, Next-Generation SequencingThermo Fisher Scientific Sep 2015 - Aug 2016Waltham, Ma, Us
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Associate Market Development Manager, Next-Generation SequencingThermo Fisher Scientific Feb 2014 - Sep 2015Waltham, Ma, UsGlobal Market Development (GMD) works in close partnership with product management, applications marketing and regional market development teams to develop marketing, promotional plans, positioning of NGS products and applications.Led the marketing launch of the Ion S5 benchtop sequencer. Promoted in recognition of successful launch strategy and execution
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Interactive Marketing SpecialistEmd Millipore (Division Of Merck Kgaa, Darmstadt, Germany) Jan 2013 - Feb 2014Burlington, Ma, Us- Role expanded to include leading and managing the first Bioscience Sponsored Webinar Program.- Generated >6,800 registrants in the first year and reduced cost-per-lead by ~50% -
Email Marketing SpecialistEmd Millipore (Division Of Merck Kgaa, Darmstadt, Germany) Jun 2011 - Jan 2013Burlington, Ma, Us- Managed email marketing campaigns from strategy to development and launch and created monthly dashboards to support division demand generation and marketing goals- Optimized demand generation and reporting tools within the CRM, in relation to email marketing- Increased the number of qualified leads generated from email campaigns by >200%
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Graduate Student ConsultantTecan Sep 2010 - Jun 2011Männedorf, Zh, ChSponsor -- Tecan GroupProject Title -- Investigating attractive global market opportunities for a Point-of-Care device Methodology -- Conducted more than 100 in-depth interviews and multiple end user visits, to assess the current market, unmet needs, competitive landscape, as well as regulatory issues and potential barriers to entry Results -- Developed market approach plans for building partnerships in the future and provided implementable recommendations for product development and successful market entryHonors -- Awarded the Collaborative Excellence Award 2011 by KGI for exemplary teamwork -
Product Marketing InternIllumina Jun 2010 - Aug 2010San Diego, Ca, Us -
Summer Research FellowIndian Institute Of Chemical Biology May 2008 - Jul 2008InSummer Research Fellowship sponsored by the Indian Academy of Sciences
Neelima Kumar Skills
Neelima Kumar Education Details
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Keck Graduate InstituteBusiness Of Bioscience -
Madurai Kamaraj UniversityGenomics
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Vellore Institute Of TechnologyBiotechnology
Frequently Asked Questions about Neelima Kumar
What company does Neelima Kumar work for?
Neelima Kumar works for Waters Corporation
What is Neelima Kumar's role at the current company?
Neelima Kumar's current role is Strategic Customer Segment Leader, Biopharma.
What is Neelima Kumar's email address?
Neelima Kumar's email address is ne****@****her.com
What is Neelima Kumar's direct phone number?
Neelima Kumar's direct phone number is (866) 356*****
What schools did Neelima Kumar attend?
Neelima Kumar attended Keck Graduate Institute, Madurai Kamaraj University, Vellore Institute Of Technology.
What skills is Neelima Kumar known for?
Neelima Kumar has skills like Market Research, Data Analysis, Product Development, Market Analysis, Email Marketing, Biotechnology, Marketing Communications, Marketing, Molecular Biology, Product Marketing, Genomics, Online Marketing.
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