Datacultr is an award winning, risk mitigation and collections management platform, driving affordability across emerging marketsWinner of- Inclusive Fintech50, Red Herring Top100 Asia, 2019 & NASSCOM Emerge50, 2018.Datacultr is well supported by Seedstars, Startupbootcamp Fintech Dubai; Microsoft for Startups, Finance Forward Program Driven by Paypal, Metlife Foundation & Village Capital & PlugandPlay

Managing & developing Nokia's Real-Time Trading Desk for APAC & ME region for Digital Advertising and Location Based Advertising

• Managing the Mobile VAS content provider accounts for APAC• Forming strategic alliances & managing key partnerships for the APAC region to drive Advertising revenues & usage of Location based applications• Driving the strategy for Location based advertising for the region and manage pre-sales activities

• Building airtel's strategy for Mobile Advertising: Business Model, Technology; Partner ecosystem; Alliances; Products & Services, Guidelines• Mobile Classifieds & Search business: Product Management, Marketing, New Products, Operations & Alliances• New Product Development: Couponing, Search & Location Based services, AdRBT, PreCall, Recharge Coupons• Delivered some of India’s biggest advertising campaigns on mobile- Pepsi-Youngistan ka Wow, Lays, Suzuki, Nokia, Ranbaxy, Colgate, etc• Managed Alliances with Nokia, Times Internet ltd., eBay, Inmobi, Google, etc• Member of Airtel Customer Centric Innovation Forum, MMA & the Singtel Group Mobile Advertising Forum

• Building the Marketing Strategy for airtel M-Commerce: Product marketing, Product Life Cycle Management, Customer Segmentation, Operations, New Products & Alliances• New Product Development: Product planning, Training, Messaging, Communication and Pricing• Launched 'mChek on Airtel' targeting India's banked customers with services like prepaid recharge, postpaid bill payments, landline bill payments, Delhi-Gurgaon Expressway smart tag recharge, Makemytrip, Bookmyshow, Ferns N Petals, PVR, etc. • Launched Mobile Payments on voice, a first of its kind integrated mobile payments solution on IVR in India (543219/12121)• Managed key strategic relationships with mChek, Book My Show, Make My Trip, Standard Chartered Bank, ICICI, etc

• Programme Manager to the President, Airtel Mobile Services. • Driving Key strategic projects across India & South Asia• Business analytics & competition analysis• Member of the strategy team to set up alternate revenue streams for “One Airtel’

• End to end account management of key corporate accounts in Delhi• Business Development & new accounts acquisition• Market planning, developing and verifying network plan & ensuring timely network roll out & utilization• Managed strategic accounts like Heidelberg cements, Easy Bills, Embassies of Switzerland, New Zealand, Lurgi, Hitachi, Mitsui, etc

• Process & Operations control of a 2600 tons per day, Urea Plant• Plant production, maintenance and plant safety in accordance with ISO 14000 Standards