At RecogNation, we believe that Every Moment Matters in the employee journey. And we are on a mission to transform the way team members around the world view and interact with their workplace!

Lead the marketing, product, and development teams for a B2B SaaS HR technology and employee engagement company. Develop comprehensive marketing campaigns to generate sales pipeline and brand authority. Train, educate, inform, and engage current clients with regular communications and content. Manage the development cycle of key features, backend enhancements, and internal projects. Meet tech support, data management and custom reporting SLAs for clients.

Develop marketing center of excellence for brand, products and services. Create digital campaigns to drive inbound web leads. Orchestrate and execute national and local tradeshow exhibitions, with pre and post show outreach campaigns. Host, produce and edit weekly podcast with industry experts. Pilot Sales Development Representative program, create Outreach sequences, and report weekly progress and program ROI.

Lead the pandemic-era comprehensive marketing and communications strategy, including recruiting and retention efforts, corporate branding, executive communications, employee communications, acquisition strategy, change management, process innovation and creative culture.

Develop comprehensive digital communications strategies for small business clients including Rob Bliss Events, Mars Hill Bible Church, Ideology Productions, The Family Puppy, Ervine’s Auto Repair, Modern Day Floral, and more.

Develop activation strategies for business building tools and content to enable Amway Independent Business Owners to sell products and build sustainable businesses. Projects include:- New Amway website IBO change management initiative- Updated Pricing strategy communications program- New Flat Rate Shipping program- Amway Coaches Poll Sponsorship activation strategy- IBO Content Activation Strategy - Sweepstakes development and implementation

Manage the social media strategy and brand presence for Amway brands in the United States. Develop and manage content calendar and publishing, community management, advertising, campaign integration, live chats and influencer partnerships across Facebook, Twitter, Instagram and YouTube channels with more than 2 million followers.

Develop, enforce and advise social media rules and best practices within the Amway IBO Rules of Conduct. Regularly interact with Independent Business Owners and key leaders to educate and inform. Collaborate with Amway’s global social media team to share best practices and key learnings to implement consistent rules across all markets.

Conducted media outreach for the World's Longest Waterslide and the Grand Rapids Lip Dub

Content development, market research, SEO, Google AdWords, social media strategy analysis and implementation for Qonverge and its clients.

Maintaining relations with 20 high school band directors in the Michigan thumb. Customer retention and acquisition, service and sales, logistical systems management.

Feature and release writing, editorial calendar maintenance, advertising value equivalence (AVE), blogging, media monitoring