You might believe that you're the most pragmatic person in the world. But the truth is, at our core, we as human beings are creatures of emotions.Every decision we make in life is driven by our emotions - and justified with logic later. This includes purchasing decisions. Which is particularly true for the hospitality space, at it relies on human relationships more than any other industry. Influencing emotions in an honest and ethical way (and in the interest of the hospitality brands I work with) is where I come in. And I do this with stories.Over the course of the last 8 years, I've worked with hospitality brands across the world to help them build long-term trust and loyalty with their guests - so that they keep returning to spend money with the brand, again and again. The story curation part of my work is void of frameworks and rigid templates - and more so a creative process, held together by exquisite writing (and sometimes, a bit of design).Some of the hospitality brands I've written for: 🌟 Cheval Group: Luxury serviced accommodation providers across the most affluent and sought-after areas of London.🌟 YO! Sushi: Global casual dining chain, headquartered in London, with branches and kiosks across the UK, USA, and Canada. 🌟 Turtle Bay: The UK's leading Caribbean-themed casual dining chain, with over 40 restaurants across the country. 🌟 I-PRAC: The short-term rental industry's only verification and membership platform, with nearly 2000 members across 28 countries.🌟 AES Events Group: Luxury corporate accommodation across Cannes, hosting clients including Disney, Netflix, Paramount, Spotify, and MTV.🌟 Dishoom: A chain of upscale restaurants across the UK, inspired by the Irani cafes of Bombay. _______________Working with me:It may be useful to first-of-all view my Content Portfolio in the "Featured Section" of my LinkedIn bio. If you wish to discuss creative story-led writing projects for your hospitality brands, contact:neely@neelykhan.com Namaste.