- Planning and organising: implemented a strategic content schedule using Notion, across diverse social media platforms, to ensure consistent visibility and the timely execution of key campaigns.- Delivers results: consistently tracked engagement metrics for various multi-media content across platforms, optimising hooks and call-to-actions.- Teamwork and collaboration: maintained regular lines of communication with the rest of the communications department to creatively convey the ‘More Natural Capital’ campaign across social media. - Building partnerships: independently forged partnerships with influencers and various environmental organisations for collaborative content. Resulted in some of our top performing posts based on engagement metrics.

- Handles: TikTok: @neema.binu, Instagram: @neemabinu, YouTube: @neema_binu- Created fun, engaging videos in the niche of personal development, educating young female audiences (ages 18-30) on topics such as dating and communication skills.- Built a dedicated community of followers, with over 2M+ views, strong engagement (240k+ likes) across TikTok, Instagram and YouTube.- Consistently monitored video engagement, competitors and trends to fine tune content strategies to optimise for video virality, resulting in an average of 9% video engagement.- Strong on-camera presence: confidently delivered self-help content as the face of my own personal brand. Consistently received comments and DMs about my engaging personality and achieved an average viewer engagement of 10% (VIDIQ).- Strong visual storytelling skills: creatively delivered informational content through visual storytelling techniques (e.g. skits) from March 2023 using short-form video. Increased average retention rate from 12% (Jan 2023) to 28% (May 2024).- Attention to detail: split-tested videos using different hooks. Reduced by up to 50% the number of viewers that dropped off in the first three seconds of video.- Creative mindset: innovatively refined video content strategy through ongoing experimentation inspired by social media trends, resulting in multiple viral videos (>100k views).- Analytics driven: conducted effective SEO research across diverse social media platforms to optimise content discoverability. Successfully drove 85.5% of TikTok audience through search traffic using evergreen content.- Community building: responded to DM’s, queries and set up group channels to foster a sense of community for young women passionate about personal growth.

- Delivers results: achieving remarkable growth in engagement across all digital platforms during my 3 months here:FACEBOOK: Follows: 5K (↑386.7%), Interactions: 111.9K (↑395.3%), Reach: 9.3M (↑1.2K%), Visits: 159.6K (↑147.2%)INSTAGRAM: Follows: 1.3K (↑215%), Interactions: 66.1K (↑744.3%), Reach: 1.4M (↑7.1K%), Visits: 42.8K (↑448.3%)- Building partnerships: used influencer marketing to create collaborative content, resulting in some of our top performing posts based on engagement metrics.- Planning and organising: managed multiple responsibilities including overseeing the social media, email, website and influencer marketing whilst also strategically planning content creation so it wouldn’t interrupt business operations over the peak season.- Increased organic reach of campaigns: developed viral video content inspired by social media trends to help promote initiatives such as Kids Eat Free and other events including Carnival Weekend.

• Committed to creating a comfortable experience for students on the school taxi by consistently engaging in open communication and building positive relationships with each child.• Exhibited resilience and composure while working with children with disabilities, responding adeptly to unexpected episodes, demonstrating quick thinking and adaptability to ensure the children’s wellbeing and safety.

- Leadership skills: led the marketing team to create and schedule posts and across Facebook, Instagram and Twitter. - Interpersonal skills: Negotiated effectively with other KEEN departments and branches, fostering collaborations for successful event organisation, including talent shows, film nights, and quiz events.- Keen eye for aesthetics: used Photoshop to create graphics that portrayed inclusive messaging with the types of people we drew and represented. Aligned with KEEN’s brand guidelines of showing more diversity.- Efficient project management skills: worked efficiently in a fast-paced environment and managed multiple responsibilities simultaneously which included running social media campaigns, event planning, and managing a team.

• Was the welcoming face (Lead Concierge) of Pandora's UK flagship store in Westfield White city where I greeted customers, handled customer enquiries and ensured the smooth running of the shop floor.• Executed job responsibilities with precision and adherence to the company’s values, consistently pushing personal performance to win multiple store incentives and the highest store Key Performance Indicators (KPIs) during July and August 2020.