Responsible for demand initiatives with a pivotal role in building global demand generation channels.

Steering digital and social media marketing, lead generation, content, and audience-building programs globally, from conceptualization to effective outcomes.o Content, Digital Marketing, Leadgen, and ABM program managemento Tactical directions for campaign, social, creatives, SEO, and web teamso Strategic lead on demand gen, acquisition, conversions, and optimizationso Stakeholder management and cross-functional collaborationo Research and strategy planning for success expansion

Thoroughly enjoying being a Digital Marketing Strategist. Specialities are Lead Generation, Search Engine Optimization, Campaigns Optimization, Lead Nurturing and Web Marketing Analytics. • Manages and leads all SEO and SEM (Adwords, Linkedin, third party vendors), and display advertising campaigns globally• Identifies trends and insights, and optimizes spend and performance based on the insights • Initiates and executes new lead generation strategies, providing perspective for adoption where appropriate • Plans, executes, and measures experiments and conversion tests • Works closely with the CRM team for streamlining lead management and analytics• Collaborates with internal teams to create landing pages and optimize user experience • Develops and tracks SEM / SEO marketing budgets• Tracks and analyses results (ROI) for online marketing projects• Leads prospect nurturing initiatives• Guides social media and PR strategies for SEO• Identifies and works closely with experts for content marketing

Helping with strategy and operations of digital marketing initiatives including online advertising, SEO, channel marketing, social media advertising, strategic positioning of several clients in the IT products, ITES, B2C consumer packages goods, consumer durables and in the B2C service industries.

A faculty member in the Department of Communication Media (UG and PG programs).

Banyan Solutions (www.banyansolutions.com), an ISO 8000 – 110 certified company primarily offers services and customized solutions in two areas - Master Data Management (MDM) with the focus on Data Cataloging (eOTD, Auslang, SMD and other industry standards), and Data Classification (UNSPSC, SIC, CPV, NAICS, HTS) for Spend Analysis. Banyan Solutions is one of the very few companies that has closely worked on the development of international standards like eOTD and UNSPSC, having been in the field for close to a decade. What sets Banyan apart from competitors is the domain knowledge and experience of our catalogers, equipped with a specialized in-house software with a database of over a million catalogued items. We help enterprises standardize and catalogue master data, increase visibility of actionable information, and maximize benefits from ERP implementations. Today, Banyan's customers spans across domains such as mining, defense, healthcare, manufacturing, procurement, pharmaceuticals etc..Managed web marketing & lead generation, PPC & Adwords campaigns, SEO, email marketing, and content writing including Business proposals drafts, PR writing, and distribution.

Website content writing, interactions with SEO vendors, writing for Adwords creatives and landing pages, content and mailing of marketing mailers, event coordination - DNUG, ILUG & Lotusphere, conducting customer interviews and compiling Lotus Awards nominations, generating customer quotes, writing and releasing press releases.As Channel Relations Specialist had an active role in compiling the partner database, creating partner profiles, corresponding and reviving activities with over 40 new and old partner companies across the world, coordinating partner events, supplying collateral, providing website and other content support, initiating partners to the Marketing plan, reviewing the progress of marketing activities, and liaisoning between Sales and Marketing with regard to partner activities