Communications Specialist
•Assisted communications manager in implementation of communication & content strategies to inform, educate, engage and retain members and non-members in the yoga community•Worked with other departments to ensure effective and comprehensive communications on all Yoga Alliance activities•Collaborated with other departments on campaigns for peer-owned projects (for example, conference marketing, educational program marketing, business partner marketing)•Wrote communications consistent with the YA writing style guide and the Associated Press Stylebook in a number of different formats, including: website articles, emails, newsletters, blogs, social media posts, videos, graphics, infographics, advertisements, etc.•Copyedited and proofreads written content from other departments•Edited, formatted, and regularly updated content for YA website•Employed email campaign software, manages and edits website content, executes minor graphic design work, and uses other survey tools and software as needed for communications•Assisted in communication analysis and continually seeks new and better ways to communicate with YA's audience