- Perform comprehensive keyword research in coordination with the buyer persona & business objectives to optimize existing content and uncover new opportunities. - Implement link building campaigns in coordination with SEO goals. - Provide recommendations and implement Social backlink strategy. - Provide SEO analysis and recommendations on structure of website (elements, URLs, metadata). - Create and implement strategy for on-page and off-page search engine optimization. - Provide analysis and recommendations on structure of website, on-page (elements, urls, metadata). - Provide recommendations and execute strategies for content development as per SEO goals general and keyword specific. - Assist in development and execution of communication/content strategies via social communities as per SEO goals. Data Analytics & SEO Tools : - Able to analyze competitor strategies for SEO (link building, content, social media etc.) and recommend changes in our strategy. - Administer search engine tools (XML sitemaps, webmaster tools) for purposes of diagnostic reporting and analysis. - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals. - Monitor and evaluate search results and search performance across the major search channels.

Managed, applied, and advised on page and off page best search practices for over 140 accounts monthly.Audited and optimized site content while maintaining focused keyword relevance for featured products including internet search.Analyzed website traffic data and keyword relevance using in-house analytics & SEO tools including Google Analytics, Google Webmaster tools, Bing Webmaster tools, Google AdWords & MOZ.Interacted with internal teams including business partners by collaborating and resolving site content productions and questions.Assisted in development and deployment of company and department projects & initiatives.Attended annual conferences including SMX Advanced West & Mozcon.Maintained a Q/A site average of 95% and better while managing over 140 sites.Represented SEO department on various In-house projects and outside events.Consulted on search topics and relevance to co-workers and staff.Mentored SEO department new hires and utilized as a resources.

Define requirements, tasks, and resources associated with SEO strategyDefine and work towards achieving set traffic growth targets and evaluate the team against those targets.Proven Track record of managing and leading a team.Experience with various marketing tools, Webmaster tools, Web metrics trackersConduct on-site and off-site SEO competitor analysisHelp to execute on-site and off-site SEO strategies (including link building)Provide SEO analysis and recommendations in coordination with elements and structure of websites and web page.Develop and implement link building campaignsHelp to contribute SEO blogs.Lead keyword/phrase research, content optimisation and link developmentWork to develop SEO friendly site architectures, content management, and other technical requirementsAbility to clearly and effectively articulate thoughts and pointsOutstanding ability to think creatively, strategically and identify and resolve problemsCommunication to team and management on project development, timelines, and results