Data Scientist with nearly 8 years' of industry experience, specializing in core data science and machine learning for almost 4 years. Proficient in applying advanced analytics to tackle intricate business challenges across diverse domains including customer analytics, retail analytics, market/media mix modeling, budget optimization, segmentation, and campaign analysis.Skilled in statistical methodologies, predictive modeling, and data visualization to distill actionable insights, driving informed decision-making. Certified in Business Analytics and Business Intelligence.Proven track record of translating business needs into robust analytical frameworks, delivering end-to-end data science solutions. Adept at fostering cross-functional collaboration, ensuring successful project execution aligned with organizational objectives.