Neeraja Shanker Email & Phone Number

Canada

Toronto, Ontario, Canada

Acquired by eyeo

Kitchener, Canada Area

• Acquired by FreestarPPC:
• Manage, execute, and optimize lead generation strategies across multiple paid channels through brand awareness, conquest, and remarketing campaigns
• Run ad campaigns across Google, Facebook, Instagram, Reddit, and LinkedIn adsSEO/Product Marketing:
• Leverage web analytical tools such as Semrush, Google Analytics, Google Search Console, Keyword Planner, and HotJar
• Extract key findings from customer, competitor, and industry research to be applied to paid marketing campaigns (ad and landing page copy) to generate qualified leads for Sales
• Analyze closed/won and customer survey data on a monthly basis to extract insights for improving brand awareness and reach messagingReporting:

Waterloo, ON

• Content/PPC:
• Curate content pieces such as emails & blogs while using relevant content marketing strategies, mainly for Webinar Marketing
• Design landing pages with Unbounce with a minimalist style & clear call-to-actions (CTAs)
• Create email automations & campaigns within Active Campaign to streamline the lead nurturing process
• Leverage pay-per-click (PPC) & search engine optimization (SEO) marketing tools to create & optimize ads
• Document & maintain up-to-date processes & policiesReporting/Automation Tools:

Waterloo, ON

• Sales/CMS:
• Prospect leads via cold calls, emails, and networking
• Self-taught and adapted to the Shopify eCommerce platform and use API apps (such as ReCharge, Smile.io, and MailChimp) to help power the businessContent:
• Edited copyright and created content for blogs and email campaigns
• Designed and created Facebook Ads for numerous ongoing marketing campaigns

Waterloo, ON

• Sales:
• Worked with a small team to prospect and generate quality leads for AIESEC Laurier
• Booked meetings through networking events, cold calling and emailing
• Worked with VP of Corporate Relations for goal-setting and weekly updates to optimize team output

Waterloo, ON

• Part of the Winternship program where I interned with a start-up for about 10 hours/weekAnalytics:
• Analyzed current website and optimized it for new customers to rent/purchase from the site by creating an e-commerce page
• Data mined through HotJar and Google Analytics to find gaps in opportunity for the websiteContent:
• Researched, created, and currently implementing a micro influencer marketing campaign to promote brand awareness
• Engaged with prospective micro influencers across Canada through social media, then directly connected with them to create interest in the new marketing campaign and have generated quality leads

Waterloo, ON

- Established partnerships with local (tech focused) businesses- Connect local businesses to global talent - Integrate incoming interns in Canadian culture- Utilized Salesforce to coordinate cold emails and calls- Represent AIESEC Laurier at external events

Waterloo, ON

- Internal Marketing and Communications (IMC) works with various portfolios within AIESEC Laurier so effective communication and interpersonal skills were key for this position- Manage a team of Marketing Coordinators and a Digital Media Specialist who oversee boothing, present in-class presentations, and hold info sessions to increase number of students.

Waterloo, ON

- Responsible for selecting, overseeing and supporting AIESEC Exchange Participants as they prepare to go abroad through the Global Talent program- Researched for potential internships for students interested going abroad- Consulted current undergraduate and MBA students for the eligibility of our program- Increased number of eligible students from the.

Neuquén, Argentina

- Worked with a team of diverse international students to create new marketing strategies to increase local and national awareness of the foundation- Developed professional relations with the directors of the foundation while working together to strengthen their External Relations and Human Resources departments, resulting in stronger working connections.