Neeraj Kochhar is a Visiting Professor - Digital Marketing Analytics Intensive at Cornell Tech. He possess expertise in digital media, digital strategy, online advertising, digital marketing, new media and 36 more skills. Colleagues describe him as "In the brief time I was able to work with Neeraj, three observations stick out. The first thing I noticed is that Neeraj is a clear, purposeful communicator with a knack for pointing out what's been overlooked. Second, he has a talent for building teams and fostering cohesion, which stems from a deep belief in the power of positive motivation and a practice of pushing employees to develop and grow. Third, he has a laser-sharp focus on key drivers of success – in our case, what drives revenue, profitability, and technological capability. It's encouraging that he challenges outdated processes and bureaucracy, in addition to setting goals and helping people, to make things happen. Additionally, Neeraj refuses to venture into micro-managing employees, and believes in identifying, enabling, and supporting talent. I think that a key part of his effectiveness is creating an environment of trust that encourages employees to speak up when they see an issue; paired with a willingness to rapidly reallocate resources to tackle that issue. Focusing on what the organization is trying to achieve, and not on adhering to a pre-conceived plan, clarifies trade-offs and aids prompt action. Unfortunately, I was not able to work with Neeraj long enough to speak to his capabilities in (i) defining corporate strategy, (ii) management execution, (iii) resource allocation, and (iv) crisis management. However, his stewardship of Reprise Media within IPG through a turbulent period in the market, with diminishing margins in SEM and rapid growth in both social and programmatic markets - leading to a reallocation of resources between agencies, and finally combined management within Magna Global - has evidently been both successful and effective." and "Neeraj is one of the most talented and knowledgeable people working in online media today. He truly understands the nuts and bolts of ad serving and the needs of both the buyer and seller, which is critical when executing a campaign successfully. He can also manage the current tasks at hand while also looking ahead and preparing for issues and challenges down the road. The fact that he is an excellent manager and mentor to his staff is yet another one of his great qualities. Any organization would be lucky to have him."