Neeraj Sangani Email & Phone Number

Irvine, Ca, Us

PreludeSys, Great Place to Work (2023, 2022, 2021) certified, is a global technology solutions provider founded in the year 1998.Onboarded to drive the vision of 5x revenue growth in 5 years. Realigned marketing function that includes people, process, marketing automation tools, and third-party vendors. Focus areas include:► Grow, lead, and manage 40 team members through hiring, coaching, and training.► Introduce new marketing channels and target market segments to facilitate new revenue model, expand total contract value, improve lead conversion ratio, and increase PreludeSys brand recall.► Own, design and execute lead generation programs via content marketing strategy and attain key business metrics.► Identify and implement global best practices and process improvements to lower customer acquisition cost by $1500, increase people productivity by 37.5%, and launch campaigns on time, within budget, and of kaizen quality.

Mumbai, Maharashtra, In

Unlimit IoT is the only one-stop IoT solution provider having domain expertise of a product company and the agility of a system integrator in India.I was recruited by the CEO to lead the marketing strategy and customer initiatives in target markets—based on past successes for building marketing departments and high-performing teams, brand building, and ROI based marketing spend. In this role I: ► Defined corporate brand identity and nurtured four signature brands – Unlimit, UNITY, interThrone, and EPG (Engage, Partner, and Grow). Grew corporate, product, and media spokesperson brand awareness at least five-fold, thereby increasing sales order booking to INR 180 crore. ► Spearheaded external communications strategy and scaled media coverage from zero to 200+ in one year.► Leveraged Gartner and Forrester analyst firms for solution validation, competitive positioning, and market research.► Designed marketing roadmap for SaaS based IT products that resonates with the four stages of product management framework. Marketing activities include identifying market segmentation and total addressable market, developing marketing mix for the annual marketing calendar, executing integrated demand generation and social media programs that includes performance marketing, training to the sales and pre-sales, product demos, and free product trials, and most importantly keeping an eye for market and technology disruption in the IoT business world.► Launched Website 2.0 for overall branding, cleaner UI transitions and engaging UX experience, inbound lead generation through on-page and off-page SEO optimization, and third-party integration with eCommerce, CRM, and email automation tool.► Introduced internal communications strategy to elevate awareness of product launches, events participation, awards and recognitions, and partner newsletter, creating pride in achieving company’s goals and improving employee engagement.

Paris, France, Fr

Capgemini is a technology services company headquartered in France with revenues of $17 billion and 190,000 employees. DELIVERED RESULTS:In this unique role, I:► Translated Global Sales and Marketing Strategy into North America Marketing Plan.► Launched sector-specific digital manufacturing services for $200M Natural Resources and Chemicals industry using point solutions such as AssetSMART and ChemPath across customer digital transformation journey.► Optimized best practices with integrated demand generation activities, inbound lead generation and brand awareness. Leveraged SEO, video, email, social, influencer relationship, marketing automation tools and content marketing driven by editorial planning.

Paris, France, Fr

Business Units: 8 | Operating Budget: $3.3 million | IGATE was acquired by Capgemini in 2015. DELIVERED RESULTS:I held top-level marketing authority for $1 billion North America business while collaborating with the Chief Marketing Officer and business heads to develop the marketing strategy. In this role I:► Spearheaded the North America marketing strategy for eight business units (BU). Some of the 'method to the madness' strategy parameters include revenue target for new business and existing business, potential to hunt and farm as per ISG Momentum report, value proposition and customer reference ability at the business unit level, and number of deals expiring in the next 6, 12, and 18 months.► Generated a $150 million sales qualified leads valued at 50 times the marketing spend for branding, positioning and messaging. ► Mobilized both the internal team and external vendors while achieving near-perfect execution of our annual marketing calendar. The marketing plan included branding, positioning and messaging for sector offerings, hundreds of collateral development, and ATL and BTL advertisements and promotional activities. The marketing mix included trade shows, conferences, webinars, round tables, and integrated demand generation campaigns supported by social media marketing.

Paris, France, Fr

Patni was acquired by IGATE in 2011With solid experience in post-merger integrations, I:► Developed and fully owned the execution of annual marketing plan for the $250 million banking, capital markets, and insurance business unit. Defined the unique value proposition in alignment with key business themes and corresponding IT imperatives while launching multi-channel campaigns to create demand. ► Worked with senior executive management to transform internal perception of marketing as a partner for brand awareness and lead generations with multi-region solutions to generate sales and grow market share. ► Earned 10-year, multi-$100 million deal for reference data management system and another two multimillion-dollar deals for TPA using a 360º integrated marketing plan. The marketing approach included SEO of brand new BFSI website, influencer marketing, prospect marketing through email, and targeted in-person roundtables. Generated profitable leads using Google AdWords, PPC campaign, A/B testing and landing pages to optimize CTR, reducing CPC costs and improving conversion. ► Led IGATE and Patni website integration and marketing collateral following merger.

Waltham, Massachusetts, Us

Lionbridge is the world’s #1 globalization company creating localized custom content solutions, application development, maintenance, testing, quality assurance and more for customers with 6,000+ customers in 25 countries and 800+ clients over diverse sectors. DELIVERED RESULTS:In this role, I managed business development plans, opportunity identification and execution, and pre-sales support► Led ground-up development of Education, Publishing, BFS and ISV niche practices for US, Europe and India. Initiated and executed marketing strategies, trained sales directors and inside sales team, launched campaigns, and generated leads. ► Provided pre-sales, sales and delivery support in the identified markets and solutions, RFI and RFP support, training programs, marketing collateral, and account planning/mining. ► Delivered results ahead of plan, including annuity-based $1.8M (Pearson K-12) win, $250K Integrated Statewide Records System (ISRS) university win and $500K win with UK-based financial giant, Charles Stanley.

San Francisco, Ca, Us

Managed Loan Katalyst product for post-funding mortgage lending business. Partnered with CXO to analyze and prioritize market and product requirements. Management authority for 10 direct reports.

Alpharetta, Georgia, Us

Evaluated user requirements, verified end product development, and resolved customer problems throughout field installations of web-enabled applications for point-of-sale systems targeting hospitality and food industry.

Redwood City, Us

Led team of 5 engineering professionals from third-party vendor for integration, troubleshooting, testing, and packaging of new LDAP 3.0 compliant directory platform.

New York, New York, Us

Analyzed technical problems of Securities Lending such as Contract Compare and Mark-to-Market for security traders and translated into real-time solutions. Technology liaison for key accounts including BoA, Morgan Stanley, and Citibank.

Stamford, Ct, Us

Managed Gartner Group search and browse section created for IT research data. Optimized meta data to drive data hits and keyword search results.

Masters, Computer Science

Bachelor, Computer Engineering

Business/Corporate Communications

Marketing