Lead all stages of eCommerce marketing planning, execution, & optimization - with strategic thought leadership integrating customer, market, and product insights and maintaining strong proactive knowledge of trendsKRA• Bring big marketing ideas to life and drive sell-in with retail partners• Plan, create, and manage a range of content across multiple channels to deliver lead generation goals• Creating multi-channel marketing execution system • Customer segmentation… Show more Lead all stages of eCommerce marketing planning, execution, & optimization - with strategic thought leadership integrating customer, market, and product insights and maintaining strong proactive knowledge of trendsKRA• Bring big marketing ideas to life and drive sell-in with retail partners• Plan, create, and manage a range of content across multiple channels to deliver lead generation goals• Creating multi-channel marketing execution system • Customer segmentation via cluster analysis to drive better ROI• Identify opportunities to enhance the online customer experience, executing design, content, and other UI/UX changes that continue to launch new products as well as to optimize that customer experience and drive sales• Build relationships with retailer marketing organizations to unlock new opportunities for growth and partnership• Recommend the acquisition strategy across all channels including opportunity analysis, revenue targets, prioritization, and budget management• Source, manage and lead several digital agencies. Challenge agencies to achieve business results• Audit top partner sites for effectiveness and differentiation • Understanding of product listing, A+ content, Amazon ARA Premium, Amazon Pi, Flipkart Ads, Vendor Central, and other eCommerce 3rd party data providers• Create and manage search marketing campaigns on Amazon & Flipkart, track and work towards gaining competitive advantage in return on ad spends and the average cost of sales• Establish metrics for all digital activities; SWOT analysis; develop and implement a scorecard to consistently track and report performance of all digital tied to business results as granular as possible• Work closely as a part of the Digital team and monitor the success, revenue, and budget of Google Adwords, social media, and other SEM, Affiliate, and Display Ad campaigns Show less