Neerja PR is a boutique Public Relations firm specializing in South Asian Television, Movies, Fashion, Food and Lifestyle categories. We develop targeted, strategic publicity campaigns that ultimately create the kind of exposure to bring your business to the frontline. With strong relationships on nearly every established South Asian media platform, Neerja PR delivers press coverage that enhances brand visibility, buyer response and ultimately consumer interest. We provide the skill and experience of a large agency with the creativity, singular attention and affordability that can only be offered by a boutique firm. Neerja PR puts you center stage by leveraging media relations, event marketing, community outreach, social media, and organizational synergies.www.neerjapr.com

• Responsible for creating and executing marketing strategies for 4 television channels across multiple platforms in 4 countries • Led cross functional teams in executing projects• Managed the development and implementation of campaigns to increase market presence and subscriptions • Instrumental in providing creative input for television commercials including concept, script, artists, production and editing• Sourced story ideas and arranged celebrity interviews to create original content for multiple channels• Responsible for concept creation for brand marketing via print advertising and field events

• Instrumental in designing high profile campaigns for clients in various industries• Substantial experience in media planning, outdoor/indoor advertising, market research, online promotions, surveys and distributions• Negotiated and purchased online media• Analyzed strategies to optimize performance of online campaigns• Managed upscale fashion shows for celebrity designers including model search, sound and light, and fitting rehearsals• Managed and executed high profile events within various industries including responsibility of vendor organization, theme development and creation, entertainment, logistics, and attendees

Develop and maintain store plans for individual category/subcategory that tie to the Merchandise Planner's total category plans.• Build the proper mix of inventory in each store to achieve budgeted turn rate and gross margin • Work with merchants and Store planning manager to execute assortments for individual stores • By department/class, style, color and size level, maintain the proper mix of inventory in each store in order to achieve budgeted turn rate and gross margin