Neeru Patel Email & Phone Number

Leicester, England, United Kingdom

Leicester, England, United Kingdom

Leicester & Loughborough, United Kingdom,

To manage the new, used, after-sales and fleet marketing function for 2 Leicestershire dealerships to optimise digital activities, provide strategic support and direction, reduce spend, maximise sales & profit opportunities to achieve business growth objectives, manufacturer standards payments.Selected accomplishments:• Creating a social media presence on Facebook, Twitter, LinkedIn, Instagram, Google+ and launch of mobile website• Consistently achieving over 90% on Toyota GB’s… Show more To manage the new, used, after-sales and fleet marketing function for 2 Leicestershire dealerships to optimise digital activities, provide strategic support and direction, reduce spend, maximise sales & profit opportunities to achieve business growth objectives, manufacturer standards payments.Selected accomplishments:• Creating a social media presence on Facebook, Twitter, LinkedIn, Instagram, Google+ and launch of mobile website• Consistently achieving over 90% on Toyota GB’s social media mystery shops• Ranked 1st place by Toyota GB for local marketing planners in 2021• Introduction of Pay Per Click and Google Display Network• Improved Sales and After Sales customer communication using automation. • 1st in the dealership network to trial Bing adverts - 1 car sold vs. £15 spend• Implementing and managing local sales events achieving sales of 88 cars in a single weekend vs.£7k spend• Toyota GB shares my work on Targeted Sector Specific Campaigns across national network as best practiceResponsibilities include:• Overall - Working with the Executive team providing strategic vision and goals to optimise activities that maximise revenue and business growth objectives, manufacturer standards and bonus payments. • Marketing Strategy, Planning, & Implementation • Budget Management • Creative Execution • External Environment / Industry Trends • Brand Guidelines • Communication Channels• Internal Marketing • Events / Product Launches / Product Placement • Corporate Social Responsibility (CSR) Projects • Analysis • Management • Webmaster • Networking • Charities • Social Media • Presentations • Automation / Creating Efficiencies Show less

Stratford-Upon-Avon

Selected accomplishments:^Achieved 1st place at the National Lexus Centre Marketing Awards 2014 ^Created and implemented sales events achieving sales of 161 cars in a single campaign^Increased overall customer email data capture for the Toyota & Lexus by 135.7%^1st within the Toyota and Lexus network to create a social media presence on FacebookResponsibilities included:^Overall: Managing the new, used, after-sales and fleet marketing functions across 10 UK… Show more Selected accomplishments:^Achieved 1st place at the National Lexus Centre Marketing Awards 2014 ^Created and implemented sales events achieving sales of 161 cars in a single campaign^Increased overall customer email data capture for the Toyota & Lexus by 135.7%^1st within the Toyota and Lexus network to create a social media presence on FacebookResponsibilities included:^Overall: Managing the new, used, after-sales and fleet marketing functions across 10 UK dealerships to optimise activities, provide strategic support, maximise sales & profit opportunities to achieve business growth objectives, manufacturer standards and bonus payments.^Analysing/Planning/Budget Management (£800k): Analysing market conditions, competitors, market research and trends to develop, maintain and execute quarterly marketing plans to meet agreed manufacturer sales targets. Delivering marketing activity to budget by being cost-effective without sacrificing value and quality due to strong influencing and negotiation skills. ^Brand Guidelines: Creating & protecting a uniformed professional global brand image. ^Database Management: Maintaining a clean & active database to execute targeted campaigns. ^Webmaster: Managing website content using a content management system (CMS) to optimise and generate organic growth with higher Google rankings - Search Engine Optimisation (SEO) ^Managing marketing channels: working with our inhouse designers to create campaigns across all channels including social media campaigns, e-Marketing communications, Press/Radio adverts, Direct Marketing and POS^Event Management/Motor Shows/Product Launches/Production Placements: Organizing, planning, executing. ^Presentations: Preparing and presenting marketing performance management teams and manufacturing partners. Dealing with conflict, diverse market areas and managing various viewpoints. Internal Marketing: Training for all staff enabling them to effectively communicate campaigns with customers. Show less

Milton Keynes, United Kingdom

Selected accomplishments:^Achieved budget and timely delivery of Argos’ largest Christmas marketing campaignResponsibilities included:^Planning: Identified objective and style publications for the promotions team e.g., Christmas^Buying: Identified products to purchase based on customer research, sales and market trends. ^Brief Design, Proofing and Print: Designed page briefs for Argos flyers and catalogues.

Northampton, United Kingdom

Selected accomplishments:^Successful creation and launch of the Chamber of Commerce’s 1st PR bank^Launched website and newsletter for the Business4Women Networking ClubResponsibilities included:^Planning & Analysis: Worked with various stakeholders to identify key business needs then prepared, co-ordinated and monitored the effectiveness of marketing campaigns. ^Cross & Upsell: Identified links between products & services then advised future… Show more Selected accomplishments:^Successful creation and launch of the Chamber of Commerce’s 1st PR bank^Launched website and newsletter for the Business4Women Networking ClubResponsibilities included:^Planning & Analysis: Worked with various stakeholders to identify key business needs then prepared, co-ordinated and monitored the effectiveness of marketing campaigns. ^Cross & Upsell: Identified links between products & services then advised future opportunities.^Events: Planned and coordinated the company-wide training calendar by working. ^Copy Writing: Produced copy for all on and offline marketing channels Show less

Warwick, United Kingdom

Selected accomplishments:^Achieved 1st UK council to develop and launch a local council website to constituentsResponsibilities included:^Webmaster: Designed and implemented new council website and trained staff to use the CMS. ^Best Value Review: Reviewed and assessed internal & external communication methods. ^Media/Press/PR: Dealt with external media enquiries and the utilised those media sources to communicate council issues to constituents. ^Audit… Show more Selected accomplishments:^Achieved 1st UK council to develop and launch a local council website to constituentsResponsibilities included:^Webmaster: Designed and implemented new council website and trained staff to use the CMS. ^Best Value Review: Reviewed and assessed internal & external communication methods. ^Media/Press/PR: Dealt with external media enquiries and the utilised those media sources to communicate council issues to constituents. ^Audit Preparation: Collating evidence for all internal and external performance audits. Show less

Ba Hons, Marketing, 2:1

Ba Hons International Business Management Studies, Business, 2:1