Generating and nurturing leads through online channels, campaigns, email marketing and marketing automation, website development and conversion optimization.

Introduction of DDScad software in the Dutch market, generating leads, setting up all online and offline marketing activities and resources based on plans, budgets, and KPIs.- Drafting marketing and communication plans, budgets, and KPIs (online and offline)- Developing marketing strategy, value proposition, customer and market research- Generating leads, increasing brand awareness, creating customer value- Setting up, coordinating, and executing offline marketing and communication:-- Organizing events, trade shows, customer days, trainings-- Writing, formatting, translating, and publishing newsletters, mailings, press releases-- Writing, formatting, translating, and publishing customer stories, experiences-- Collaborating with external copywriters, graphic designers- Setting up, coordinating, and executing online marketing and communication:-- Coordinating projects, teams, campaigns, sprints-- Formatting, implementing, and optimizing campaigns, advertisements-- Optimizing organic visibility, conversions-- Developing customer journeys, buyer personas, marketing automations-- Writing, formatting, translating, and publishing content, social posts-- Collaborating with sales, online marketers, and external agencies-- Setting up, coordinating, and executing online marketing projects in other markets/countries- Coordinating and executing the annual release campaign for the new software version- Optimizing processes and documentation for sales, support, and marketing- Monitoring and further developing the corporate identity (branding)- Managing CRM system, communication templates, mailing lists- Building and maintaining relationships with external service providers- Coordinating, communicating, and recruiting for trainings, workshops, and customer days- Coordinating interdisciplinary projects within the Dutch and international team- Acting as the primary contact for suppliers and international colleagues within the Dutch team

Defining and executing the annual marketing- and communication plan, planning, forecast, events, media and instruments (online & offline) for the Dutch market (direct sales) and the North and Central European market (reseller network).- Defining the annual marketing- and communication plan, planning and forecast- Writing, layout and publishing content for online and offline media such as newsletters, website, social media, brochures, press releases and advertisements- Managing and optimizing websites (content management, searchability (SEO, SEA), usability, functionality and conversion)- Coordinating functional design and implementation of new website(s)- Organizing (the participation of) exhibitions, symposia and trainings (national, international)- Coordinating, implementing, communication (internal and external) and managing the corporate identity (new, existing)- Managing mailing lists, customer databases, CRM- Collaborating with (incl. selecting, negotiating and briefing) web developers, graphic designers, stand builders, photographers, translation companies etc. - Collaborating with colleagues from f.e. the departments Sales, Management, Engineering, Service, ICT, etc. (local and international) - Projects (interdisciplinary) and communication regarding acquisitions, reorganizations, integrations and transitions (internal, external)- Purchasing corporate stationary, promotional materials, merchandising etc.

Organizing collective marketing events such as exhibitions, conferences, seminars and board-, member-, theme- and stakeholders meetings (including online and offline communication instruments) and office management for several company clusters and associations within the FHI, federation of technology branches. Content management of the federation website.- Organizing events for technological company clusters and associations- Representing the interests of and within a complex network of technology profit and non-profit organizations- Communicating (verbal and written) with and recruiting of technological speakers, exhibitors, visitors and participants- Setting agenda's and taking notes- Managing members administration- Content management of websites- Collaborating with graphic designers, print companies, stand constructors etc.

Analyzing the market and target groups, defining and implementing the marketing, sales and communication strategy and plan. (Report in English)

Analyzing the markets and target groups, defining and implementing the marketing, sales and communication strategy, objectives, events and instruments (online & offline). (Report in English)

Optimizing operational marketing and communication instruments (online & offline) and organizing events.