Neethu Harikumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru Area, India

1. Experienced Account Manager with knowledge in major marketing platforms.2. Handled marketing budget of $500,000+ for paid campaigns.3. Industry experience in FMCG, Online gaming, eCommerce, Entertainment, Real estate, Academics, Travel & Tourism, Entertainment, Political Campaigns, Aviation, etc.4. Handled marketing campaigns for Datawrkz in various digital summit events.5. Delivered many successful campaigns for clients across the globe.6. Created Campaign Strategy, Media Plan, Analytics for top accounts.7. Maintained strong client relationship leading to repeat campaigns.

Mumbai, Maharashtra, India

Projects in Robotics (Artificial Intelligence and Natural Language Processing):1. Twitter Bot• Designed the end to end process flow for an auto-response bot in the Twitter page• Conducted vendor interactions to ensure the timely development, integration, and go-live • Ensured the smooth launch of the bot after conducting user acceptance testing• Moved around 2000 customers to this medium in a period of 4 months• Identification and development of new self-service option additions to the bot2. Chat Bot• Identified the most frequently asked questions and answers to be added in the chat bot• Designed the User Interface of the chat bot• Trained the NLP bot by conducting regular testing and providing feedback• Conducted vendor interactions to discuss requirements, track development and integration3. Email Bot• Identified auto-response opportunities for emails• Conducted audits to ensure emails are going to the right queue for agents• Increased the NLP accuracy by 20%4. Bot enabled document collection through WhatsApp• Created the BRD and 5 year CBA for the process• Completed vendor identification, and ensured approval from Information Security and Business Planning teamsProduct Management of HDFC Life mobile application• Created wireframes for new feature additions in mobile app• Identification of new app-enhancement features based on transactional volumes• Created Product Requirement Document• Vendor interaction to ensure timely delivery, UAT, and go-liveCampaign Management• Created quarterly campaign calendar along with targeted audience to ensure customer adoption for new touch-points• Provided advertisement content to agency for various email, social media and SMS campaigns.• Experience in using Canva, Netcore etc.

Noida

Project Title: Develop a digital marketing strategy for Lava SmartphonesProject Brief:• Studied the online marketing campaigns of competitors on various social media platforms• Surveyed a sample of 400 people to understand the online buying behaviour for different price ranges• Analysed the display banner ad spend of smartphones on desktop versions of e-commerce sitesObjectives:• To develop an effective digital media marketing mix for Lava smartphones in different price rangesDeliverables/ Recommendations:• Developed a detailed marketing mix, purchase motivation factors, purchase barriers for online customers• Compiled a list of relevant SEO keywords used by customers searching for smartphones• Understood the customer expectations in technical aspects for different price segments• Identified the relevant online platforms to target customers in each price segment• Calculated ROAS for display banner placements of 10 smartphone models in major e-commerce websites

Chennai

Worked as a team member in the development team of TCS BaNCS project and later moved to data migration sectionKey Responsibilities:• Developed and delivered new screens for the BaNCS software suite according to the client requirements• Delivered batch processing code for Fees and Billing component of BaNCS software• Created data migration transformation models using Pentahose's Spoon tool• Handled additional responsibility of fixing the errors in the existing screens post alpha testing• Prepared daily and weekly status reports• Coordinated data collection from different project components for migration purposes• Worked with multiple international clients such as Keler Ltd., Kuwait Clearing company, and Euroclear Finland

Pgdm, Marketing, 6.92/10

Activities and Societies: Mess Committee

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering, Distinction