Create overall Online Digital Marketing Strategy including SEO, SEM , SMO, Digital Media and more.Expertise in both On page & Off page Search Engine OptimizationMarketing.Conducting on-going competitive market analysis, Competitive Analysis & Market Research (Compete, Spyfu, Open Site Explorer)Keyword Analysis & Targeting (Keyword Planner Tool, Moz Suite)Implement and monitor Search Engine Optimization strategy to drive traffic andconversion rates.To develop and execute solid plans to increase page views, unique visitors andgenerate quality queries.Execution of weekly and monthly reportingUser Experience & Conversion Optimization (Heatmapping using Inpage Analytics & Funnel Analysis)Website Analysis (Google Analytics and Google Search Console, Bing Webmaster Tools, Custom Reporting)Multi-Channel Social Media Marketing Strategy & ManagementWork with the development team to ensure SEO best practices are properlyimplemented on current and new websites.Propose changes in website architecture, content, linking and other factors to improveSEO positions for target keywords.Content Management Systems (WordPress, Kentico)Blogging Platforms (WordPress, Blogger, Tumblr)Creating campaign and monitoring campaigns on a regular basis to measure andmaximize the effectiveness of all PPC campaigns.Paid promotion in FacebookSMO/Community Management Content Strategy, PPT, Website Content Optimization.Google/SEO Tools & ServicesUp to date monitoring of SEO industry trends and current events.Social Media Tools & Marketing