I specialize in A/B testing strategies to enhance the effectiveness of Nike's email and app communications. My role involves analyzing data to optimize brand marketing efforts through audience segmentation strategy, ensuring tailored messaging for diverse customer segments. Additionally, I provide valuable insights to refine creative direction, aligning it with market trends and consumer preferences. Through strategic analysis and iterative testing, I help drive incremental revenue growth, contributing to Nike's continued success as a powerhouse in the digital marketing world.

-Diagnosed production line errors by developing automated Excel model to reduce average cycle time -Built order quantity dashboard by creating real-time model in Spotfire to analyze quarterly metrics for $121MM portfolio-Analyzed forecasts on Excel by synthesizing data and creating visualizations to assess production performance insights

Business Growth & Development - EcoBurrito***Monitored business development and marketing of the start-up, EcoBurrito, to ensure success of a business venture dedicated to delivering an innovative approach to sustainability, ecosystem protection, and client satisfaction. -Established business plan that relayed in-depth business expansion that involved a full-scale supply chain integration of local crops.-Identified operational inefficiencies and developed solutions that yielded effective management practices, cash flow tracking, and website functionality.-Spearheaded marketing behind business venture to promote brand awareness and community involvement with a targeted focus on improving the tourism industry of the region