Driving the Crypto adoption across various business units at Grupo Salinas.Key Responsibilities:-Business Plan Development and Product Management: Definition of comprehensive business plans and continuous product backlog management.-Team Leadership: Ensure cohesive and effective product development by leading cross-functional teams including IT, Operations and Marketing.-Partnership Management: Oversee relationships with strategic partners and crypto vendors to help collaborate and innovate.Major Projects and Outcoming:-Money Free Flex: I have launched an app with a focus on convenience, low fees and easy to use features where users can buy, hold and sell cryptocurrencies such as bitcoin, ethereum and others. at competitive exchange rates as and add value users can use bank cards to use the full balance.-Wallet Lightning Bitcoin: I integrate a wallet Bitcoin Lighting into BAZ Superapp, giving access to bitcoin transactions to 11 million users in BAZ Superapp.-Bitcoin Payments: By creating a process that encourages the use of bitcoin to purchase goods or pay for services, such as in elektra.mx and Totalplay.-Bitcoin ATMs: Currently in beta testing, the project increases financial inclusion by providing easy access to bitcoin from cash without the need for a bank.Through these initiatives, I've significantly contributed to the integration and mainstream adoption of cryptocurrency within Grupo Salinas, enhancing the company's innovation and customer engagement in the financial technology space.

As an Agile Coach, I helped organizations achieve better collaboration, faster delivery, higher quality products, and increased customer satisfaction.Key Responsibilities:Certified as an Agile Mentor, has been working with organizations to implement best Agile practices and develop customer-focused capabilities.I delivered more than 300 trainings and certifications in agile frameworks.-Agile Coach-Scrum Master-Product Owner-Design Thinking

-Commercial Operations Manager B2C, South Region, 2016 to 2017-Trade Marketing Manager B2C, South Region, 2014 to 2016-Business Intelligence Manager, South Region, 2012 to 2014-Commercial Analytics Expert, 2011 to 2012-Caribu Project Leader, 2009 to 2011-BSC Implementation Leader, 2008 to 2009-Data Warehouse Project Leader Central America, 2006 to 2008