- 作者服务盘点和策略：调研梳理作者供给及收入现状、市场行业分布、平台内容生态及竞品玩法，盘点国内外内容平台作者变现场景，产出分析报告以明确发力重点；协同个团队规划落地方案- 产品和数据建设：梳理平台变现业务产品和数据逻辑并支持数据基建；承接创作者商业化业务的深度探查、工具看板、效果监控和复盘需求。

Global MKT - influencer marketing - Launched incluencer marketing programs promoting various products across TikTok/CapCut/Combat of Hero, facilitated NU growth & awareness increase.- Influencer resources and MCN management: collaborated with Influencers from multiple verticals in EU7, SEA, LATAM& JP, built close relationship with 20+ MCNs.- Strategy iteration: anchored best performing verticals and content creatives via data analysis, iterated promotion strategies that could be reused upon the cold start stage of various products. - XFN team coordination: identify pain points and coordinate with XFN team to optimize attribution, productization and creator management mechanisms.China Mainland Market - Influencer Marketing- Managing influencer MKT programs of Videocut and Retouch, overfulfilled NU objectives 6 months in row with competitive CPA. - Creator onboarding and operation: identify effective verticals and quadruple the influencer pool via referral programs, creator incubation. Laid out hieratical management mechanisms, combining community operations and other monetization opportunities to enhance the creators’ loyalty.

 XFN team coordination: communicate with Ops, data, legal and central team and help push forward MKT campaigns. and data analysis. SEO: observed the brand perception via searching engine monitor and social listening, identifying potential risk.

Translating English news reports into Chinese, covering the columns of Culture, Marketing, World News, Entertainment and Images. Around 20 pieces of news per month (1500-4000w each)

Participated in proposal writing on-field research, analytic jobs and reports writing. Finished 6 proposals; Participated in 18 programs covering gamuts of Internal communication within tech company Tencent, cultural services for citizens and price mechanism for taxis etc.

Participated in the topic picking, interview and writing jobs of 6 pieces of investigative news, 2 of which completed individually. Covering a gamut of topics including medical problems of pneumonoconiosis, illegal pyramid selling and catastrophic reporting etc.

Participated in deception, interview and editing work of Discovery of Guangzhou, People column. Published 16 articles with two forwarded by other presses.