Neha Abbi

Neha Abbi Email and Phone Number

SEO & Digital Marketing Executive | Driving Growth Through Strategic SEO, Email, and Social Media Campaigns @ Prepare for Canada
toronto, ontario, canada
Neha Abbi's Location
Canada, Canada
About Neha Abbi

With over 5 years of hands-on experience, I'm passionate about transforming data into actionable insights that boost online visibility and drive business growth. I have extensive knowledge of search engine algorithms and how they work, as well as a strong understanding of how users interact with websites and search engines. I am skilled in using a variety of tools and software to track and analyze website traffic and performance, and I have a deep understanding of on-page and off-page optimization techniques.Throughout my career, I have worked with a wide range of clients in various industries, including e-commerce, healthcare, tourism, recruitment industry and finance. I have helped these clients improve their search engine rankings and drive more relevant traffic to their websites through a variety of strategies, including keyword research, content optimization, and link building. I also stay up to date on the latest developments in the SEO industry through continuous learning and professional development. This enables me to stay ahead of the curve and deliver the best possible results for my clients. I am equally skilled in email marketing and social media management, helping businesses build meaningful connections with their audiences and increase engagement across digital channels. My focus is on optimizing every touchpoint to improve conversion rates and maximize ROI.I am confident in my ability to help businesses and organizations achieve their online marketing goals through effective SEO strategies and techniques.

Neha Abbi's Current Company Details
Prepare for Canada

Prepare For Canada

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SEO & Digital Marketing Executive | Driving Growth Through Strategic SEO, Email, and Social Media Campaigns
toronto, ontario, canada
Employees:
13
Neha Abbi Work Experience Details
  • Prepare For Canada
    Digital Marketing Specialist
    Prepare For Canada Oct 2024 - Present
    Ontario, Canada
    Developing and Executing Digital CampaignsCreate, plan, and implement digital marketing strategies across various channels, including SEO, PPC, email, social media, and display advertising.SEO and SEM ManagementOptimize websites for search engines (on-page and off-page SEO) and manage search engine marketing (SEM) campaigns to increase visibility and drive organic traffic.Content Creation and StrategyWork with content creators to develop engaging content for… Show more Developing and Executing Digital CampaignsCreate, plan, and implement digital marketing strategies across various channels, including SEO, PPC, email, social media, and display advertising.SEO and SEM ManagementOptimize websites for search engines (on-page and off-page SEO) and manage search engine marketing (SEM) campaigns to increase visibility and drive organic traffic.Content Creation and StrategyWork with content creators to develop engaging content for blogs, landing pages, email newsletters, and social media posts, aligned with the brand’s tone and goals.Social Media ManagementManage social media platforms, curate content, engage with the audience, and execute paid social campaigns to increase brand awareness and lead generation.Data Analytics and ReportingTrack, analyze, and report on the performance of digital campaigns using tools like Google Analytics, social media insights, and other tracking platforms to measure KPIs.Email MarketingDesign, send, and optimize email campaigns for customer engagement and lead nurturing, including automated email sequences and performance analysis.Paid AdvertisingManage paid ads on Google Ads, Facebook Ads, LinkedIn, etc., to drive targeted traffic and conversions, optimizing for ROAS (Return on Ad Spend).Conversion Rate Optimization (CRO)Optimize landing pages and websites for better user experience and higher conversion rates through A/B testing and continuous analysis.Collaborating with Cross-functional TeamsWork closely with sales, product development, and design teams to ensure alignment between marketing efforts and business objectives.Staying Updated on TrendsKeep up with the latest trends, technologies, and best practices in digital marketing to continuously improve performance and strategy. Show less
  • Sault College Of Applied Arts And Technology
    Peer Tutor
    Sault College Of Applied Arts And Technology Sep 2023 - Apr 2024
    Ontario, Canada
    Provided individual and group tutoring sessions to students, enhancing their understanding of course material and improving academic performance.Assisted students with assignments, exam preparation, and coursework in a variety of subjects, ensuring clarity and comprehension.Developed and implemented effective study strategies, time management techniques, and problem-solving skills to foster independent learning.Assessed student needs and tailored tutoring sessions to address… Show more Provided individual and group tutoring sessions to students, enhancing their understanding of course material and improving academic performance.Assisted students with assignments, exam preparation, and coursework in a variety of subjects, ensuring clarity and comprehension.Developed and implemented effective study strategies, time management techniques, and problem-solving skills to foster independent learning.Assessed student needs and tailored tutoring sessions to address specific academic challenges and learning styles.Maintained accurate records of tutoring sessions, including attendance, topics covered, and student progress.Collaborated with faculty and academic support staff to align tutoring services with course objectives and student requirements.Created a positive and inclusive learning environment that encouraged student engagement and confidence in their academic abilities.Utilized strong communication and interpersonal skills to build rapport with students and provide constructive feedback. Show less
  • Idea Fueled
    Sr Search Engine Optimization Specialist
    Idea Fueled Nov 2019 - Apr 2024
    India
    Search Engine Optimization Responsibilities-Led SEO strategies and tactics for clients in different industries to enhance search engine rankings, leading to a 40% increase in organic traffic and a 30% improvement in conversion rates.-Performed comprehensive SEO audits to identify and resolve issues related to on-page and off-page SEO, crawl efficiency, and technical troubleshooting.-Identified growth opportunities in site infrastructure and keyword selection, creating and… Show more Search Engine Optimization Responsibilities-Led SEO strategies and tactics for clients in different industries to enhance search engine rankings, leading to a 40% increase in organic traffic and a 30% improvement in conversion rates.-Performed comprehensive SEO audits to identify and resolve issues related to on-page and off-page SEO, crawl efficiency, and technical troubleshooting.-Identified growth opportunities in site infrastructure and keyword selection, creating and optimizing SEO landing pages to improve visibility and user engagement.Email Marketing Management Responsibilities:-Planned and executed email marketing campaigns, including newsletters, promotions, and automated sequences, aligned with SEO and content strategies.-Performed A/B testing by using different email subject lines, content, CTAs, and send times to optimize open rates, click-through rates, and overall campaign performance.-Managed segmented email lists, ensuring targeted messaging and improved engagement.-Collaborated with design and content teams to create visually appealing, mobile-responsive emails with optimized content and CTAs.-Monitored key email marketing metrics such as open rates, CTR, conversions, and made data-driven adjustments to improve future campaigns.-Set up automated drip campaigns to nurture leads, increased customer retention, and enhanced customer lifetime value.Social Media Management Responsibilites:-Created and implemented social media strategies aligned with SEO goals to enhance brand presence and audience engagement across platforms.-Aligned social media activities with SEO strategies by sharing optimized content, building social backlinks, and driving traffic to the website.-Engaged with followers, responded to comments, and fostered relationships with the audience to enhance brand loyalty and trust.-Leveraged social media analytics tools to monitor performance Show less
  • Idea Fueled
    Search Engine Optimization Specialist
    Idea Fueled Jul 2016 - Nov 2019
    India
    - Identified relevant keywords with high search potential, low competition, and aligned them with business objectives to drive organic traffic.- Optimized meta titles, descriptions, headers, and images, ensuring proper keyword integration across content, including landing pages and blog posts.-Collaborated with content teams to create SEO-friendly content that balanced keyword placement with user engagement, focusing on quality and relevance.-Developed and implemented… Show more - Identified relevant keywords with high search potential, low competition, and aligned them with business objectives to drive organic traffic.- Optimized meta titles, descriptions, headers, and images, ensuring proper keyword integration across content, including landing pages and blog posts.-Collaborated with content teams to create SEO-friendly content that balanced keyword placement with user engagement, focusing on quality and relevance.-Developed and implemented off-page SEO strategies through guest posts, outreach, and partnerships to build high-quality backlinks.-Used tools like Google Analytics, Search Console, and SEMrush to track organic traffic, rankings, and conversions, providing actionable insights.-Monitored competitors’ SEO strategies and rankings to identify growth opportunities and stay ahead in the industry. -Optimized Google Business Profile and local directories, ensuring consistent NAP (Name, Address, Phone Number) information across platforms to boost local search visibility. Show less
  • Y Linc Academy
    Ielts & Pte Trainer
    Y Linc Academy Jun 2016 - May 2018
    Amritsar
    Teach students according to their level, give orientation to newly enrolled students, give tips and techniques to the students, create templates for students to score well easily, handle inquiries, reduce fear of exam by conducting mock test weekly, encourage students to score well by giving motivational lectures, teaching with the help of games to make classes interesting, friendly behavior with students so that they can ask any query, work on the weaknesses of the students individually by… Show more Teach students according to their level, give orientation to newly enrolled students, give tips and techniques to the students, create templates for students to score well easily, handle inquiries, reduce fear of exam by conducting mock test weekly, encourage students to score well by giving motivational lectures, teaching with the help of games to make classes interesting, friendly behavior with students so that they can ask any query, work on the weaknesses of the students individually by giving extra classes to them as well as providing easy study material, maintain records of the students. Show less
  • Y Linc Academy
    Scheduling Assistant
    Y Linc Academy Jun 2015 - Jun 2016
    Amritsar
    Managed office schedule and tracked employee attendance, making sure all shifts were covered and proper documentation of absences.Coordinated with staff members to handle all scheduling conflicts and managed all vacant schedules and ensured a smooth workflow.Validate and reconcile scheduled hours worked by employees through daily reports, ensuring accuracy for payroll approvals and submissions.Leveraged scheduling software to automate processes, enhancing overall efficiency.kept… Show more Managed office schedule and tracked employee attendance, making sure all shifts were covered and proper documentation of absences.Coordinated with staff members to handle all scheduling conflicts and managed all vacant schedules and ensured a smooth workflow.Validate and reconcile scheduled hours worked by employees through daily reports, ensuring accuracy for payroll approvals and submissions.Leveraged scheduling software to automate processes, enhancing overall efficiency.kept computer labs up-to-dateDone digital marketing of the academy on different social media platforms Show less

Frequently Asked Questions about Neha Abbi

What company does Neha Abbi work for?

Neha Abbi works for Prepare For Canada

What is Neha Abbi's role at the current company?

Neha Abbi's current role is SEO & Digital Marketing Executive | Driving Growth Through Strategic SEO, Email, and Social Media Campaigns.

What schools did Neha Abbi attend?

Neha Abbi attended Sault College Of Applied Arts And Technology, Sault College Of Applied Arts And Technology, Sault College Of Applied Arts And Technology, Guru Nanak Dev University, Amritsar, Punjab Technical University.

Who are Neha Abbi's colleagues?

Neha Abbi's colleagues are Zain Usmani, Claudia Hernandez Martinez, Virginia Cruz Victoriano, Valentino Rivera, Roberta Jimenez, Alla Gordeeva, Jose Navarro.

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