Manage social media channels (primarly Instagram) and email marketing to promote attendance for the annual TEDxRutgers conference, recruit students to join TEDxRutgers, and recruit speakers for the conference

Design Facebook, LinkedIn, & Instagram content to generate interest in annual TEDxRutgers conference for the student bodyCollaborate across technology & design teams to ensure consistent brandingCreate and execute an email marketing strategy to recruit students to speak at TEDxRutgers conference, attend TEDxRutgers Conference, and join our team

Employed a comprehensive branding strategy to maintain consistency in messaging and design across Zillow's employer brand content spanning Zillow’s careers website, social media platforms, and email communicationsCreated content about Zillow’s intern/employee experience, including LinkedIn blogs and email communications to Talent Network and TikTok videos, to amplify and strengthen Zillow’s employer brandConducted audit of industry-leading careers websites, focusing on enhancing user experience and optimizing content, to develop a strategic proposal for a revamp of Zillow’s careers website

Supervise writing, design, and social media teams to create a cohesive content strategy for over 30 clients, ensure deadlines are met, and coordinate publishing scheduleGather and analyze data on clients’ KPIs (website traffic, social media engagement, sales, etc.) and propose strategy shifts to achieve client goalsCommunicate directly with clients to approve monthly contentAssemble samples of branding & design update opportunities for clients’ social media feeds, websites, and email newsletters

Ordered, managed, and tracked an inventory of 10,000 units of marketing merchandise, including pens, phone wallets, chip clips, tote bags, & lanyardsDeveloped social media content using Adobe Creative Suite for Instagram, Facebook, & Twitter and developed website copy to drive traffic to eventsManaged budget of $500,000 across 5 different committees and detailed all marketing-related expenses

Created and executed social media strategy, resulting in a 400% increase of Instagram followers and 900% increase in Linkedin company page followersDeveloped and executed content strategy by authoring monthly blog posts and employing SEO best practices, with blog posts totaling over 10,000 pageviewsDesigned website landing pages and wrote promotional copy for new servicesGrew DTC marketing channel by authoring and designing a monthly email newsletter

Developed & taught educational material for grades K-6Drafted lesson plans in in math, art, science, and EnglishSupervised and ensured the safety of all students as a teacher's assistant