With over twelve years of experience in online marketing, I am passionate about creating and implementing effective digital strategies that drive growth and customer satisfaction. As a co-founder of Optimidea, an end-to-end interactive digital consulting agency, I leverage my expertise in online advertising, digital marketing, and smart technologies to deliver maximum performance for our clients. I value building healthy and profitable customer relationships, and I strive to align my goals with the mission and culture of the organisations I work with. I also bring diverse perspectives and experiences to the team, as I have worked with various affiliates and platforms in the online marketing industry.Prior to co-founding Optimidea in 2016, I was the head of affiliates at Admitad, where I managed and optimised the performance of over 500 affiliates across different verticals and geographies. I was responsible for developing and executing affiliate marketing campaigns, monitoring and analysing data, and ensuring compliance and quality standards. I also worked as an affiliate manager at Optimise, where I handled the relationships and operations of key accounts in the Indian market. In both roles, I utilised my skills in online marketing, online advertising, and digital marketing to generate revenue and increase conversions for our partners.