- Responsible for developing & executing Annual Operational Plan and Marketing Strategy for Pediatric Portfolio and Skin and Soft Tissue Infections Portfolio- Introduced one of its kind Packaging for Pediatric Portfolio brands to improve patient care and therapy compliance- Launched ARISE website and app for increasing awareness on Antibiotic Resistance and Regional Antibiotic Sensitivity- Monitored market trends and competitor performance for new insights to update tactical planning and to improve the delivery of key information- Consulted with Research and Development team to enhance products based on customer data- Liaised with agencies and vendors to improve product experience and marketing communication basis deep understanding of customer needs- Collaborated with cross-functional teams such as Sales, Business Development, Regulatory and Medical for the timely launch of new products and brand extensions- Defined and analyzed KPIs to measure product and campaign performance- Compiled product, market and customer data to forecast accurate supply and sales projections- Directed business planning, budgeting, vendor selection and quality assurance efforts- Travelled extensively to build relationship with customers and gather market insights

- Achieved 104% of targets in Dermatology portfolio – YTD Dec’17- Created brand plan and monitored brand performance in conjunction with sales to enhance the product profitability, brand positioning and market share- Drove belief and behavior segmentation of customers and designed differential marketing strategy- Liaised with Internal and External stakeholders – Field Sales, Medical, Regulatory, Legal and Key Opinion Leaders for effective and timely implementation of marketing campaigns and programs- Prepared forecasts for products for use in planning and control by analyzing market trends and sales potential- Facilitated Menarini marketing team on guiding Merck approved standards of Healthcare Practitioner communication and promotional input approvals

Handled the social media activity of official IMT, Ghaziabad Facebook page, Twitter handle and You Tube Channel.Formulated social media marketing campaigns for rebranding of the Media relations and ranking Committee and for the flagship event Communicon, the Media Conclave of IMT, Ghaziabad

• In-depth research on Window films and its applications globally accompanied by Market study for India• Identified new segments to target for the Window films• Mapped customer needs with product attributes and benefits to develop Value Proposition Matrix• Business development of window films in identified new segments (Oil and Gas, Hotels, Hospitals, Global Schools and Green Buildings) along with finding the potential of the Retrofit market in the country• Identified new channels for Window films promotion to increase market awareness• Constantly rework the Value Proposition Matrix based on identified customer needs and concern areas.• Identified key projects in the country for installation of 3M Window Films