As a Product Analyst at The Economic Times, I leveraged data to drive user acquisition and engagement through subscription models. I analysed consumer behaviour, evaluated product performance, tracked key metrics, and generated insights to guide product design and enhance the user experience across various business verticals.Developed and maintained real-time dashboard to monitor premium content performance on homepage. Curated and adjusted listing of high-performing premium articles based on hourly insights, achieving 25% increase in conversions and contributing additional revenue through homepage optimization.Successfully launched sales campaigns and Print Edition on website and app, resulting in 40% increase in subscriptions.

As a Business Analyst at Onco.com, I tackled complex business challenges by extracting actionable insights from product and user data. I analysed lead quality and conversion rates, evaluated customer engagement and retention, and compiled detailed weekly and monthly reports to communicate key performance metrics to the founders and functional heads, driving informed decision-making.Collaborated with CEO to create detailed business performance decks, showcasing key metrics and insights that directly contributed to securing $7M in Series A funding.Liaised with Product Managers to develop internal Sales CRM platforms, Onco app and optimized conventional workflows, enhancing operations efficiency by 40%.Analyzed sales funnel journey to drive product enhancements, leading to 47% rise in GMV.

As a Technical Consultant for Oracle FLEXCUBE, I supported offshore development and customer UAT/Production activities, working with European banks like IFAD and Intesa Bank. I focused on data migration, interface integration, and customizations to deliver tailored solutions in modules such as Retail Lending and Collateral Management.Collaborated with European banks, including IFAD, Intesa Bank, Pravex Bank, and KICB, achieving 100% successful deployment rate of Oracle FLEXCUBE across projects.Led data migration for two banks, seamlessly transferring over 2 million records with zero data loss and minimal downtime.