With a rich background in product management and merchandising, I've led end-to-end seasonal range development, collaborating cross-functionally to ensure cohesive assortments aligned with diverse retail formats. As the owner of market intelligence, I've leveraged customer feedback to drive design enhancements and innovated processes to elevate trend quotient while adhering to brand guidelines. Notable achievements include driving profitability through cost optimization, pricing decisions, and pioneering a plus-size revenue stream contributing 3% to category revenue. I've demonstrated operational excellence by refurbishing significant inventory for online platforms and key accounts, while also spearheading online initiatives, including tailored assortment strategies and international expansion efforts.