Neha Misra

Neha Misra Email and Phone Number

MD- Global CTO, Data, AI and Agentic Innovation (Marketing, Commerce, Sales and Service Operations) @ Accenture
Chicago, IL, US
Neha Misra's Location
Greater Chicago Area, United States, United States
About Neha Misra

Neha’s expertise lies in driving compressed transformation by bringing together data, creativity, technology, analytics, Generative and Agentic AI and customer experience capabilities, enabling brands to execute experiences that are disruptive, yet customer- centric, genuine and relevant. She is a trusted C-Suite partner and advisor for the biggest brands in the world, while also leading the best and brightest of creative technologists, engineering/dev, product, design, AI Researchers and cross-Industry teams globally. She has a passion for identifying new and emerging technologies keeping clients and Accenture at the forefront of industry trends. Currently, Global CTO (Product, Transformation, Innovation/Assets & Data/Gen AI lead) across a portfolio of five offerings; a multi billion dollar portfolio across Marketing, Digital Commerce, Sales, Sales Ops and Customer Operations. She is the chief architect of SynOps for marketing, content, commerce and Web 3 experience transformation, bringing real-time intelligence from disparate data signals to accelerate marketing and sales, deliver attribution, privacy/identity and Gen AI for enterprises at scale. Her global teams focus on delivering stunning last mile customer experiences leveraging an array of digital core technologies, Gen AI products, while creating proprietary applications and optimized operations with a digital first mentality. Driving high double digit growth (+30% yoy) with global teams that are designed and span technology, process and digital transformation, development/engineering, cloud first products with Privacy, Data & AI at its core, and innovation that continues to outpace domain and industry growth. Industry and Domain Engagement:Neha has been a digital transformation leader, product and ML/AI executive for over 18 years, experienced across CPG, Telecom, travel, and regulated industries, such as financial services, insurance and life sciences. She is a recognized member of the industry and executive community, keynote speaker, representing Accenture at Analyst presentations, spokesperson at key client events, conferences, executive member and contributor for Industry boards . She is a mentor, panelist, speaker and contributor at various Women in Tech and Women Leadership summits as well as startup founders in the domain.

Neha Misra's Current Company Details
Accenture

Accenture

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MD- Global CTO, Data, AI and Agentic Innovation (Marketing, Commerce, Sales and Service Operations)
Chicago, IL, US
Website:
accenture.com
Employees:
636296
Company phone:
(187) 788-9900
Neha Misra Work Experience Details
  • Accenture
    Md- Global Cto, Data, Ai And Agentic Innovation (Marketing, Commerce, Sales And Service Operations)
    Accenture
    Chicago, Il, Us
  • Accenture
    Managing Director- Global Cto, Data/Genai Innovation (Marketing, Commerce, Sales&Service Operations)
    Accenture Jan 2023 - Present
    Dublin 2, Ie
  • Accenture
    Managing Director- Global Cto, Data/Ai & Innovation Lead (Marketing, Content & Commerce Operations)
    Accenture Jun 2021 - May 2023
    Dublin 2, Ie
  • Accenture
    Global Cto And Data & Ai Lead (Marketing Operations)
    Accenture Jul 2020 - Jun 2021
    Dublin 2, Ie
  • Accenture
    Global, Head Of Analytics & Insights (Marketing Operations)
    Accenture Jan 2019 - Jul 2020
    Dublin 2, Ie
    Global lead- Data, Analytics & Modeling
  • Mediaocean
    Svp, Head Of Data Science & Product (Mbuy)
    Mediaocean 2015 - 2019
    New York, Ny, Us
    Head of Data Science Practice and Product Innovation across North America. Spokesperson and industry presenter for marketing science, advanced analytics, cross-channel attribution and big data in marketing - Lead planners/buyers, analytics & product teams across digital/traditional media, for combined marketing and Business Intelligence Practices- Management of P&L, 123% growth YoY, due to advanced analytics and marketing science practice- Scaled machine learning and applied AI for marketing & optimization automation across channels- Trusted consultant for client side executive teams, to lead through marketing disruption- Contribute to new business pitches as the head of data science ensuring technology & innovation is central to the company, to expand on profitable new data & analytics services across new/existing clients
  • Mediaocean
    Vice President, Strategy And Analytics
    Mediaocean 2015 - 2017
    New York, Ny, Us
    CROSS-CHANNEL PLANNING/BUYING, ANALYTICS AND BIG DATA INTEGRATION •Lead and manage teams of media planners/buyers, data and optimization analysts across digital and traditional media channels•Lead the development and deployment of MBuy’s marketing intelligence platform for cross-channel attribution, analytics, real-time optimization, integrated reporting through the use of dashboards/visualization•Executive sponsor, subject matter expert and spokesperson for big data analytics, media-convergence, cross-channel media buying, machine learning and applied AI for media, optimization and marketing tech innovation. (Webinars, articles, speaking engagements) • Implement a consistent, scalable measurement process for advanced analytics platforms, attribution intelligence, RTB integrations to connect marketing KPIs and business results• Contribute to new business pitches as the head of data science ensuring technology & innovation is central to the company, to expand on profitable new data & analytics services across new/existing clients•Defining company's vision and implement improvements across all teams to build a culture of performance marketing, analytics and training
  • Starcom
    Associate Director, Performance Marketing
    Starcom 2012 - 2015
    Chicago, Il, Us
    The role required an acute understanding of cross-channel media and marketing, digital and traditional media convergence, analytics platforms & techniques, to underpin marketing processes with ‘Big Picture’ measurement frameworks and KPIs used to evaluate experiences/returns across paid, owned and earned media environments.• Led media planning/advanced analytics teams, for cross-channel planning, activation, insights & visualization, media mix modeling, and advanced attribution across channels• Consultant to C-suite Media & Client teams (both existing and new clients), throughout the analytics, media planning, execution and stewardship process. • Key leader for generating “business led” engagement roadmaps for advanced analytics and technology platform teams• Analytics expertise: Media mix models (offline and online), Media attribution, Programmatic media, DSP/DMP, campaign management, CRM, cross-device, cross- channel optimization, LTV data etc.• Introducing the internal and external teams to new/emerging technologies to continuously keep clients at the forefront of media/industry trendsConsulting: Consultant to sister agencies within the Publicis Groupe as and when required from a cross-media or attribution intelligence stand point to support teams in retaining and increasing new business.
  • Career Education Corporation
    Internet Marketing Manager
    Career Education Corporation 2009 - 2012
    Schaumburg, Il, Us
    Identified/Managed/Developed the digital marketing strategy, established reporting metrics for major digital strategies and brand initiatives. Led Marketing Budget Forecasts & planning based on P&L, ROI Analysis for the Board of Directors.Hands on experience using optimized attribution models for digital campaigns to accurately summarize the CPA (Cost-Per- Acquisition) of each individual marketing channel. Led and Managed the execution of marketing campaigns (PPC, CPM, Display, email, social media, mobile/web) by partnering with internal customers & 3rd party agencies to promote brand messaging and increase share of voiceWorked cross-functionally with Information Management & Delivery (data/reporting infrastructure), CRM analytics and Business Intelligence teams to provide ad-hoc analytic support for senior management. Competitive/Trend & Data analysis to identify opportunities and drive marketing program recommendations.
  • Emerson
    Digital Marketing Strategist
    Emerson 2009 - 2010
    St. Louis, Mo, Us
    Initiation and creation of the digital and social media marketing strategy. Managed planning, development, execution and marketing of all aspects of digital communications to support corporate and brand marketing initiatives including initiatives with display, SEO, social media, mobile and emerging digital channels. Managed website activities such as online marketing campaigns, online advertising, web promotions, email campaigns, website design, graphic design, site traffic reporting and other related projects.Creative execution for all online marketing campaigns (including design, layout, copy and user experience) ensuring message consistency throughout campaigns and promotions. Provided direction to interactive agencies on web initiatives and ensure alignment with business objectives.Reporting for site traffic trends, online marketing and advertising campaigns using tools/services such as Omniture, Hitwise, Google Analytics and other analytical tools.
  • Ogilvy & Mather
    Integrated Marketing, Asia
    Ogilvy & Mather 2006 - Dec 2009
    New York, Ny, Us
    Executed marketing & publicity events, facilitating the desired brand image to create customer loyalty and increase market share. Liaison for media & client relations. Developed and directed execution of effective B2B & B2C marketing strategies Implemented a multi-channel marketing plan to provide a compelling brand identity and outreach. Introduced promotional and marketing strategies leading to a 40% increase in brand awareness among target customers.

Neha Misra Skills

Digital Marketing Email Marketing Analytics Seo Google Analytics Online Marketing Marketing Strategy Social Media Marketing Social Media Strategic Planning Product Marketing Ppc Cross Functional Team Leadership Sem Digital Media Market Research Product Management Marketing Management Data Analysis Google Adwords Segmentation Project Management Strategy Search Engine Optimization Cross Channel Marketing Comscore Internet Strategy Customer Insight Web Marketing Creative Direction User Experience Media Planning Big Data Analytics Marketing Automation Executive Management Attribution Modeling Predictive Analytics Digital Strategy Traditional Media

Neha Misra Education Details

  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Ceu Computational Data Science
  • Univrsity Of Wisconsin
    Univrsity Of Wisconsin
    Marketing And Finance
  • Delhi University
    Delhi University
    Mass Communication/Media Studies

Frequently Asked Questions about Neha Misra

What company does Neha Misra work for?

Neha Misra works for Accenture

What is Neha Misra's role at the current company?

Neha Misra's current role is MD- Global CTO, Data, AI and Agentic Innovation (Marketing, Commerce, Sales and Service Operations).

What is Neha Misra's email address?

Neha Misra's email address is ne****@****ail.com

What is Neha Misra's direct phone number?

Neha Misra's direct phone number is +177355*****

What schools did Neha Misra attend?

Neha Misra attended Massachusetts Institute Of Technology, Univrsity Of Wisconsin, Delhi University.

What skills is Neha Misra known for?

Neha Misra has skills like Digital Marketing, Email Marketing, Analytics, Seo, Google Analytics, Online Marketing, Marketing Strategy, Social Media Marketing, Social Media, Strategic Planning, Product Marketing, Ppc.

Who are Neha Misra's colleagues?

Neha Misra's colleagues are Rachelle Honrales, Omey Jadhav, Cii-Ascmpro, Panchadi Deeksha, Vibhor Gupta, Umesh G J, 立野恭子, Sivadharshini T.

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