• Managing, designing and conducting consumer studies to uncover consumer needs, habits and user/buyer behavior to provide creative direction across categories.• Conducting in-depth video interactions with consumers to understand their emotions & behavior.• Leading a team of researchers dedicated to bringing the voice of customers to Product, Business and Engineering teams via targeted qualitative and survey research at scale.• Providing strategic and actionable insights to the various Business Units in Snapdeal - Ace Vector Group that helps them follow the right path keeping in mind customers’ requirements.• Through insights, driving identification of opportunities for enhancement of the existing business as well as new market opportunities to enable consumer experience, business process optimization and conversion / growth.

• Working on developing questionnaire for consumer studies• Managing the team of researchers involved in telephonic conversations with the customers to bring out relevant information as per questionnaire designed.• Data analysis (quantitative & qualitative) to provide consumer insights & recommendations to the team.

• Handling a team at vendor location having 30+ Learning Specialists, 3+ Subject Matter Experts and Team lead/AM aligned for seller operations including catalog management, brand management, product listing and process training.• Monitoring vendor performance on defined Key Performance Indicators like FRT (First Response Time), SSAT (Seller Satisfaction), FNRT (Final Resolution Time), etc. & conducting reviews on weekly basis with the team.• Building strategies and setting benchmarks to bring enhancement in business process design.• Working on change management in different LOBs like Product Listings, Catalog Health/Performance and Brand Management and updating it to vendor team by conducting real time disseminations.• Collaborations across lines of business and support teams for a seamless work environment – Category, Central Projects, Listings and Technology. • Connecting with Legal team to have resolution on issues related to Product Image Infringement, Design Infringement and Brand Infringement.• Upgrade procedure and system to reduce dependency on other departments thereby providing quick closures to sellers’ open concerns.• Creating private labels/brands for sellers to reach out to masses on web portal. • Managing sellers’ brands, providing them exclusive rights, removing unauthorized sellers from their product listings.• Examining sellers’ documents like Brand Authorization Letter & Invoices to enable them to list under renowned brands like Boat, JBL, Adidas, Zivame, Puma, Olay, etc. • Coordinating with Category Teams to cater to sellers’ various concerns related to product pricing, listing, overall assortments, account & product disablements, listing guidelines, product size chart management and more.• Supporting Escalation team to create RCA on social media as well as CEO escalations related to Sellers’ accounts, brand and catalog related issues.

• Handled vendor teams that cater to sellers’ concern related to their catalog & performance.• Drive results through regular reviews, feedback and training required basis on performance analysis • Collaborated with different category teams like Electronics, FMCG, Fashion & General Merchandising to create product listing guidelines (content & image) as per their requirements.• Regular training & dip checks to reduce errors and enhance quality• Collaborated with technology team to build seller friendly account dashboard and consumer-friendly product listing on web portal.• Several process level projects proposed and undertaken to improve overall performance :o Brand Authorization Rule - Identified and removed invalid rules at backend that acted as a barrier for sellers in listing their products. o Legal Metrology Addition - To make sellers’ listing legally complaint, added legal metrology attributes like net contents, country of origin, name of manufacturer, etc. in all product types available on web portal.o Attribute Reduction Exercise – Cut down the no. of content attributes available in product types basis of requirements thereby enabling sellers to list the products quickly.o Product Name Automation – Created nomenclatures consisting of series of content attributes, in all product types, in order to bring uniformity on web portal.

- Analyzing performance of the outsource partners for improving their efficiency- Providing process training to the outsource partners to bring down the error rate- Working in coordination with Audit Team in their process- Taking up process sessions with Audit & Agencies- Analyzing the errors of agencies received from Audit Report- Maintaining internal data on daily basis- Providing Weekly and Monthly feedback to Internal Team and Outsource Partners- Making Weekly and Monthly reports of Outsource Partners- Taking initiatives to meet team's target

- Managing Internal Team- Managing Outsource Partners- Providing Weekly and Monthly feedback to Internal Team and Outsource Partners- Making Weekly and Monthly reports of Internal Team and Outsource Partners- Guiding team on every step to deliver authentic and informative content- Suggesting ideas to meet team's target on or within specified time frame

- Maintaining blogs on different social media platforms- Editing SEO based articles

- Writing articles, press releases and blogs for international clients- Creating SEO based write-ups