Neha Vasudevan Email & Phone Number

Dubai, Ae

Abu Dhabi Emirate, United Arab Emirates

Dubai Emirate, United Arab Emirates

Responsibilities and Work SynopsisDigital Transformation• Launch a high engagement end to end digital banking App for the mass market segment• Design user stories and user journeys to ensure a simple and seamless user experience• MVP testing, research and analysis• Curate an integrated marketplace within the App based on revenue sharing model• Develop in app content to drive engagement and repeat visits• Create in app communications• Develop product positioning, marketing communication, go to market and media strategy

Dubai, United Arab Emirates

Responsibilities & Work syopsisBrand Development • Develop brand architecture, segmentation and positioning in accordance with the long term objectives of the brand• Partner with cross functional stakeholders including product, digital, analytics etc to drive brand roadmaps and ensure timely execution of campaigns• Brand life cycle management• Content creation for brand engagement and affinityResearch and Consumer Insights• Conduct FGDs and indepth interviews• Competitor analysis• Develop actionable, data driven insights to define marketing strategyIntegrated Brand Communication• Brief, devise and execute creative campaign concepts, manage development of campaign elements, oversee production and on-ground activation with creative agencies• KPI tracking and ROI analysis of campaignsMicro Marketing and Partnerships• Plan and maintain the micro marketing calendar• Drive marketing for tactical offers on the cards portfolioMedia Management• Work with media agencies to devise plans to leverage online and offline media for marketing communication• Achieve digital media targets by regularly monitoring performance and optimising to amplify results• Website management for brand imagery and lead generation

Mumbai Area, India

Responsibilities and Work Synopsis:• Launch the Lakme 9 to 5 range of long wear makeup – an office stylist for the working women of India. Currently 20% of the Lakme portfolio• Premiumize the Lakme Absolute range of products making Lakme a Prostylist cosmetic brand• Stabilize the Lakme Classics range of makeup with steady growth of 15% year on year• Micro marketing in focus states to improve business on certain packs• Consumer promotions on various packs basis regional skew / sensitivity• Liaison with the creative agencies for product visibility elements / media elements and digital assets• Media planning on platforms like TV / radio and print all round the year• Build social media presence for Lakme and increase engagement rate • Develop the imagery of the brand by hiring competent beauty advisors for modern trade beauty counters• Distribution planning to increase the footprint of the brand across geographies / markets and outlets• Data culling, analysis and reporting to track brand performance / launch / brand recall / spont awareness / media performance etc.• Plan trade marketing activities viz. trade plans, margins, distributor and retailer incentives etc. in cohesion with trade category partners• Coordination with the packaging team for consumer promotions / new product launches etc• Work with the demand planner, network planner, supply chain and sales team to ensure proper availability and offtake of stock from shelves

Chennai Area, India

Responsibilities / Work Synopsis• Relaunch of Medimix soaps after 6 years and related marketing activities• Create media assets, media planning and evaluation• Work on PR activities related to relaunch• Extension of Medimix into face washes, shower gels and prickly heat powder categories• Draft Brand Charter, Creative Brief, Product Brief and Media Brief• Develop and execute trade schemes and promotional campaigns to profitably increase consumption within budgeted parameters

Master Of Business Administration, Marketing And International Business

Bachelor, Business Administration

Intermediate