Augmenting storytelling by creating object led conversations in the next dimension.We use the power of WebAR, Gamification and AI and give brands an opportunity to tell their story in the extended reality - creating engagement, driving consideration, fuelling shareability in an immersive and interactive manner.We have worked with partners in India, South East Asia, ME across various categories. Some of these include:Red Bull, Perfetti, Chupa Chups, Alpenliebe, Kimberly Clark, Pernod Ricard, Unilever, ITC, Mother Dairy, Crax, Warner Bros, Minions, Discovery Kids, Little Singham, T20World Cup 2020, Indian Olympics, etc.

Led the design team to grow and build brand partnerships across Sports, Fashion & Entertainment - for India's premier Licensing Organisation. Worked with brands such as Pokemon, Angry Birds, Sanrio, Mondelez, Kelloggs, Pepsico, Krrish3, Real Madrid, BCCL among others on licensing partnerships, account management, pitching, and fostering client relationships.

Mojostar redefined the way celebrity brands were created in India. Building on the pillars of Fitness, Fashion and Personal Care - Mojostar aimed at extending the artists on screen persona to co-create authentic brand propositions true to their ethosMojostar successfully launched 2 brands in the activewear space.Just F by Jacqueline FernandezProwl by Tiger Shroff• Built concepts to pitch to the celebrities (Ranbir Kapoor, Kriti Sanon, Farhan Akhtar among others)• Created identity and brand books for respective brands• Worked on brand concepts across fitness, fashion and footwear categories. (And product development for the footwear piece.)• Liaised with celebrities for all product and marketing conversations

• Manage all licensing partners on product development and rollout.• Liaise with the brand owners across the globe taking into consideration different cultures; language barriers and desired creative direction to ensure all brand guidelines are adhered to.• Process and track both promotions and consumer product licensing for International entertainment brands like Angry Birds, Fox, Pokémon, DreamWorks, Real Madrid, Sanrio and others in South Asia.• Drive promotion-licensing tie-ups for clients like Cadburys, Kelloggs and Unilever.• Oversee all creative, product and promotion plans right from contract signatures through product development until all marketing mechanics and creative elements were approved and executed.• Manage syndication on local broadcast networks for brands such as Pokémon & Beyblade in the South Asian market.• Build creative programs and strategies for launching new brand extensions.• Drive on ground marketing events

One of India's first D2C graphic brands - focussing on the quirky, kitsch and colourfull storytelling our country has to offerBuilt an on-ground retail channel of 10+distribution points across 5 key cities pan India

• Created the licensed Disney apparel range for Reebok Juniors.