A strategic research partner assisting key clients in building up their innovation pipeline. • Brining in a fresh perspective and playing a key role in driving new and innovative research solutions.• Specializing in Innovation & Product development techniques across FMCG and Food & Beverage categories.• Types of studies handled: Choice Methodologies (Discrete Choice and Conjoint),Early stage Idea testing, Concept Evaluation, Naming studies, Usage & Attitude studies… Show more A strategic research partner assisting key clients in building up their innovation pipeline. • Brining in a fresh perspective and playing a key role in driving new and innovative research solutions.• Specializing in Innovation & Product development techniques across FMCG and Food & Beverage categories.• Types of studies handled: Choice Methodologies (Discrete Choice and Conjoint),Early stage Idea testing, Concept Evaluation, Naming studies, Usage & Attitude studies, Satisfaction surveys and other adhoc studies. Show less

• Handled a P&L of more than 2 million CAD turnover per year through a highly motivated and skilled team of four researchers• Being a strategic advisor to clients thereby managed and drove critical business relationships to increase revenues and share of wallet. • Bringing in the knowledge pool from various departments and regions within the organization to deliver innovative solutions to the clients.• Increased operational efficiency through automation, optimization and removal of… Show more • Handled a P&L of more than 2 million CAD turnover per year through a highly motivated and skilled team of four researchers• Being a strategic advisor to clients thereby managed and drove critical business relationships to increase revenues and share of wallet. • Bringing in the knowledge pool from various departments and regions within the organization to deliver innovative solutions to the clients.• Increased operational efficiency through automation, optimization and removal of bottlenecks at various stages. At the same time ensuring quality control across research stages.• Spearheaded new age research solutions for key clients leading to client delight and increased preference for KTNS• Produced effective questionnaires (offline/online surveys) including appropriate techniques to meet research objectives (both exploratory and strategic) • Exposure across Food & Beverage and personal care categories through a wide range of research studies ranging from Consumer Segmentation, Pricing Conjoint, Usage and Behavior studies, brand health tracking, product testing with volume forecasting, packaging test, ad effectiveness, Shopper activation research, Stakeholder Management studies, Digital Behavior, In-the-moment equity, touch point management, other adhoc studies.• Specialized in Brand & Communications, Innovation & Product Development.• Key clients managed: Coca Cola, Nestle, TetraPak, Unilever, Aujan. Show less

• Played a key role in delivering value added insight to market research reports through a 360-degree integration of secondary data, social media listening, brand's marketing spends and survey data collected to create a rigorous situation analysis to help brand planning.• Managed end to end research projects - Drafting and conceptualizing the proposal, defining the research methodology (survey sampling ensuring proper representation of various demographics as well as urban and rural areas),… Show more • Played a key role in delivering value added insight to market research reports through a 360-degree integration of secondary data, social media listening, brand's marketing spends and survey data collected to create a rigorous situation analysis to help brand planning.• Managed end to end research projects - Drafting and conceptualizing the proposal, defining the research methodology (survey sampling ensuring proper representation of various demographics as well as urban and rural areas), report writing and data analysis. Analyze data patterns in detail to understand significance and identify appropriate action • Mentored a team of three by identifying skill gaps and growth potential, provided on the job training.• Type of Studies Handled: Brand health tracking, Segmentation, Conjoint, Usage and Attitude, mystery shopping (point of sales and service touch points), acceptor rejecter, feature evaluation using Kano methodology, satisfaction studies (advocacy among end customers, trade partners/ dealer satisfaction) and other adhoc researches.• Sector expertise: Automobiles - passenger cars and two wheelers. • Managed key automotive clients like Maruti Suzuki, GM India, Hero Motocorp, Honda Cars India, Royal Enfield, Hyundai, Ford. Show less

• Delivering specific & actionable solutions to client's marketing problems/needs through consumer research that directly feeds into business strategy.• Client servicing, questionnaire Design, analysis plan preparation, monitoring data collection, coordinating with analysis team & report writing.• Managed a project spanning across 17 telecom circles and 82 field locations with a team research executive and research assistant • Conducted both strategic and tactical researches… Show more • Delivering specific & actionable solutions to client's marketing problems/needs through consumer research that directly feeds into business strategy.• Client servicing, questionnaire Design, analysis plan preparation, monitoring data collection, coordinating with analysis team & report writing.• Managed a project spanning across 17 telecom circles and 82 field locations with a team research executive and research assistant • Conducted both strategic and tactical researches like Conjoint Analysis, Segmentation, Brand Health and Equity Studies (continuous tracking, dipsticks), Corporate Image Studies, Mystery Shopping, Compliance Audit, Retail Audit (comprising of retailer interaction, visibility audit, exit interviews), Dealer satisfaction studies, Concept Tests, Ad tests, adhoc studies.• Sector Expertise: Telecom, Durables, Paints, Agro Chemicals, Media, Automobiles and Government Clients.• Key Clients Handled: MTS, S Tel, Aircel, Bharti Airtel, Carrier Air Conditioning Ltd., ICI Paints, Honda Siel Cars Ltd. Show less