Neha Yadav Email & Phone Number

Toronto, Canada

Toronto, Canada Area

• A strategic research partner assisting key clients in building up their innovation pipeline.
• Brining in a fresh perspective and playing a key role in driving new and innovative research solutions.
• Specializing in Innovation & Product development techniques across FMCG and Food & Beverage categories.
• Types of studies handled: Choice Methodologies (Discrete Choice and Conjoint),Early stage Idea testing, Concept Evaluation, Naming studies, Usage & Attitude studies… Show more A strategic research partner assisting key.
• Types of studies handled: Choice Methodologies (Discrete Choice and Conjoint),Early stage Idea testing, Concept Evaluation, Naming studies, Usage & Attitude studies, Satisfaction surveys and other adhoc studies. Show.

Dubai

• Handled a P&L of more than 2 million CAD turnover per year through a highly motivated and skilled team of four researchers
• Being a strategic advisor to clients thereby managed and drove critical business relationships to increase revenues and share of wallet.
• Bringing in the knowledge pool from various departments and regions within the organization to deliver innovative solutions to the clients.
• Increased operational efficiency through automation, optimization and removal of… Show more
• Increased operational efficiency through automation, optimization and removal of bottlenecks at various stages. At the same time ensuring quality control across research stages.
• Spearheaded new age research solutions for key clients leading to client delight and increased preference for KTNS

Gurgaon, India

• Played a key role in delivering value added insight to market research reports through a 360-degree integration of secondary data, social media listening, brand's marketing spends and survey data collected to create a.
• Managed end to end research projects - Drafting and conceptualizing the proposal, defining the research methodology (survey sampling ensuring proper representation of various demographics as well as urban and rural.
• Managed end to end research projects - Drafting and conceptualizing the proposal, defining the research methodology (survey sampling ensuring proper representation of various demographics as well as urban and rural.
• Mentored a team of three by identifying skill gaps and growth potential, provided on the job training.
• Type of Studies Handled: Brand health tracking, Segmentation, Conjoint, Usage and Attitude, mystery shopping (point of sales and service touch points), acceptor rejecter, feature evaluation using Kano methodology.
• Sector expertise: Automobiles - passenger cars and two wheelers.

New Delhi Area, India

• Delivering specific & actionable solutions to client's marketing problems/needs through consumer research that directly feeds into business strategy.
• Client servicing, questionnaire Design, analysis plan preparation, monitoring data collection, coordinating with analysis team & report writing.
• Managed a project spanning across 17 telecom circles and 82 field locations with a team research executive and research assistant
• Conducted both strategic and tactical researches… Show more
• Conducted both strategic and tactical researches like Conjoint Analysis, Segmentation, Brand Health and Equity Studies (continuous tracking, dipsticks), Corporate Image Studies, Mystery Shopping, Compliance Audit.
• Sector Expertise: Telecom, Durables, Paints, Agro Chemicals, Media, Automobiles and Government Clients.

Master Of Business Economics (M.B.E), Business Economics

Bachelor Of Business Economics (B.B.E)

Was in the top 10% bracket.

High School