Digital Media Buying for various USA, UK based eCommercestores.Proven results of generating and maintaining 3-5x ROAS.Managed account of more than $50K / month.Worked on Strategy formulation, account audit, media buying,campaign execution and optimization.Worked in the niches of eCommerce, Business Coaches, Fitnesstrainers, Home Improvement and more.Worked in capacity of lead generation and sales/ conversiondriven campaigns.Have experience in creating custom and lookalike audiences.Hands on experience of working on campaigns for Facebook,Instagram, Pinterest, Amazon & LinkedIn advertising.Research on competitive brands.Monthly media performance and analysis report.Assist Head of Digital Strategy in strategy formulation.

-Facebook Blueprint Certified 2020-Successfully run social media and digital ad campaigns for brands including Dunkin’ Donuts Karachi, Miaasa Shoes, South City Hospital, IFG, Triumph Pakistan, Lals Chocolates, The Brandzila, Indus Hospital Pakistan, and a few USA based clients.- Research on competitive brands- Made social media reports and brand digital presence evaluation and analysis.- Digital amplification of events organized by Jump i.e. Al Karam Moroccan Hideaway, J. Spring Summer Collection Launch, Guinot’s first official outlet Launch in Pakistan, L’Oréal Hair Fashion Studio Masterclass & Fashion Show.- Brainstorming for social media campaigns and digital strategy.- Assist Head of Digital Strategy in strategy formulation.- Management of social media pages and community to increase engagement and interaction with the audience.