Director - Enterprise Analytics
CurrentIn my role as product analytics leader at TIAA’s enterprise analytics organization, I collaborate with product development and strategy teams in the Retirement Advice Business to define the analytics roadmap and deliver data solutions that support the go-to-market strategy for retirement products designed to provide guaranteed lifetime income to customers in or nearing retirement. My work includes estimating expected benefits of upcoming digital products/experiences, partnering with market research, analyzing target audience demographics and behaviors, and conducting customer segmentation to identify growth opportunities. This data-informed approach ensures that TIAA’s offerings align with client needs and market trends, ultimately enhancing their position in the retirement solution marketplace.