Founded and led Burgertone, a music-themed burger restaurant in Burlington, recognized for its unique concept and high-quality menu, winning the "Best Burger in Burlington 2023" award. Oversaw all aspects of the business, from strategic planning and financial management to digital marketing and team leadership, resulting in significant growth. Improved SEO to a 99.7% optimization score, enhancing visibility. Developed a full-stack Inventory Management System (IMS) using React, Node.js, Flask (Python), and SQL, reducing inventory discrepancies by 21%, and optimizing restocking efficiency through automated stock tracking, CRUD operations, and real-time low-stock alerts. Designed reporting tools with Chart.js to visualize inventory usage, supporting data-driven decision-making.

Utilizing CSS, HTML, and JavaScript, the site was designed to create an inclusive, engaging digital space where students can connect, share experiences, and collaborate. This role focused on crafting a user-friendly, visually appealing platform aligned with UniConnect’s mission to strengthen bonds within the university community, enabling students to connect, learn, and grow together.

Marketing Lead for the Google Developer Student Club at McMaster University, responsible for managing TikTok and Instagram pages to enhance the club's online presence. Oversaw content creation and scheduling for organic and promotional posts, spotlighting club events like hackathons and mentoring sessions, along with collaborations with other campus organizations. This role involved building a cohesive social media strategy, driving engagement, increasing event attendance, and elevating the club’s profile across digital platforms.