Leading the E-commerce and digital projects for Australia & New Zealand region. Reporting to the CEO, driving the digital transformation of the brand.

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- Assist the Director with designing, delivering and managing strategic marketing plans toimprove brand awareness, customer satisfaction, leads, revenue and ROI for clients.- Design SEO friendly websites based on latest UX principles and help businesses grow online. Work at the intersection of design research, strategy, and user experience design.- Manage client testing plans, recommend new testing ideas based on UX principles or data, andimplement CRO tests.- Assist with developing integrated content strategies for websites, video, email, social media to help improve rankings, increase traffic, engagement and conversions.

Plan and coordinate execution of digital projects and campaigns across clients. Leveraging new businesses from existing accounts and enhancing their digital capabilities.- Web development and website management. Experienced in Wordpress, Magento, Shopify & Wix content management platforms- Auditing, planning and implementing SEO, SEM and CRO projects to ensure ongoing and improved conversion rates for the clients- Proficient in working on lead generation, marketing automation and analytics tools like Pardot, Mailchimp, Springbot, Google Analytics, Google Tag Manager, Bing & Google Webmaster, etc.

Currently working on projects to increase digital footprint of the company both in national and international markets with an aim to grow e-commerce sales.- Implement online growth strategies to increase e-commerce sales (CRO, SEO)- Revenue driven online marketing initiatives and campaigns- Hands on experience of Google Shopping, SEM, Google Analytics- Creation & Management of online sales channel like Amazon and eBay- Experience of handling magento, accentis & springbot

A) Managing key accounts in categories like fashion & lifestyle, automotive & electronics. It involved planning for product mix, inventory, pricing, promotions, marketing & up-selling of Amazon product & services.- Conducting competition & market analysis was a core requirement.- Role required strategic client meetings and face to face interaction. Requirement analysis and providing customized solution was a key parameter ensuring client success.B) Led team for up-sell of Amazon advertising product, acquiring clients with targeted retention rate- Implementation & optimization of digital marketing strategies for clients, aiming to improve the advertising cost of sales through SEO, bid management and reporting analyticsC) Driving operational excellence program for mega promotional period, streamlining the entire process. Simplifying & re-inventing complex processes was the aim.D) Established a new vertical in Account Management function which addressed to mass sellers through scalable ways of communication, expanding the client reach of entire function from 300 sellers to 20,000 sellers. Tools used were :- Email marketing/ Marketo- SMS - Webinars & Online tutorials- Youtube channel- Offline workshops

Core member of the team that managed delivery and operational excellence in post go-live production support. Responsible for implementing business application solutions in SAP ABAP domain for a global oil major.