Lead Analyst
Current• Equip leadership with insights using modeling and analytics techniques, provide recommendations enabling effective strategic planning of marketing campaigns• Developing and implementing machine learning models and strategies to target high-value assets, personalize the creatives etc.• Refining and automating the complete process of modeling pipelines to enhance efficiency• Facilitating and initiating knowledge sharing sessions for new developments/ trainings• Streamlined the processes, reduced quality issues and stabilized accounts in very short time• Managing and mentoring team of 5 across two accounts to deliver high quality results
Apr 2023 - Present
