• Equip leadership with insights using modeling and analytics techniques, provide recommendations enabling effective strategic planning of marketing campaigns• Developing and implementing machine learning models and strategies to target high-value assets, personalize the creatives etc.• Refining and automating the complete process of modeling pipelines to enhance efficiency• Facilitating and initiating knowledge sharing sessions for new developments/ trainings• Streamlined the processes, reduced quality issues and stabilized accounts in very short time• Managing and mentoring team of 5 across two accounts to deliver high quality results

- Analyzing customer journey to target right prospects to push them down the conversion funnel- Implemented website personalization strategies through segmentation and persona development to enhance conversion rates

Large and Mid-CorporatesCorporate and Investment Banking- Assessing customer’s business health by evaluating financial ratios- Performing in-depth credit risk analysis of the client’s portfolio- Conducting regular portfolio reviews for monitoring & reporting potential defaults- Conducting internal rating of the companies by assessing key metrics- Co-ordinating with various teams to ensure smooth execution of the projects

Analyzed Banking stability indicators for Top 60 Scheduled Commercial Banks