IT strategy consultant providing information, advice, and tools for leaders in Education and Healthcare sectors.

Led development and migration of firm’s digital assets to centralized cloud-based architecture; reduced fragmentation and increased efficiency of transactions between internal and external stakeholders worldwide. Evaluated performance of third-party marketing agencies responsible for social media campaigns; presented findings along with recommendations to senior management.Conducted research to assess Conrad’s brand awareness and identified strategies to improve competitiveness. Strategic Impact: Contributed to productivity and efficiency enhancement of brand marketing team by streamlining processes. Developed performance dashboards for marketing campaigns to assist corporate decision-making.

Founded an art studio to support works of local artists and to encourage community-based art projects.Collaborated with 150 corporates, NGOs and other local organizations to deliver customized theme-based events. Led public relations outreach and search engine optimized digital marketing campaigns on social media – Click-through Rate (CTR) increased by 140% and customer base increased to 2K in 15 months.Launched two new branches, attracted talent and expanded product portfolio to generate new revenue sources.Sold two-thirds equity in July, 2016; currently responsible for client relationship and digital marketing (remote-based)

Co-founded eco-friendly pet-food firm to boost incomes of rural dairy farmers in Nepal.Increased revenues by 25% by redesigning packaging and improving product lines to target the premium segment of the market – conducted A/B testing, focus group studies, customer feedback surveys. Reduced average product costs through dynamic supply chain optimization which included long-term contracts with farmers and outsourcing business processes to offshore locations.Identified gaps in the market and introduced the first bulk packaging in the product segment.

Spearheaded discussions with over 50 schools and educational institutions to develop and implement new and innovative delivery models resulting in 40% revenue growth. Provided organizational support through branding and advertising; assisted in functional roles including in finance, marketing, and public relation campaignsPlanned, developed, and organized training and staff development programs, including in-classroom training, on-the-job training, meetings, conferences and workshopsDelivered strategic (soft-skills) training beyond the curriculum to teachers to increase customer satisfaction.

Provided analytical and logistical support to European and Latin American firms expand their India presence through channel marketing, branding, and local network building.Developed business strategy for European companies including the adaptation of their strategic visions for successful operations in India. Represented and promoted firms in international trade fairs in India and Europe.Authored and published articles on company’s programs and activities; managed company’s website.Tracked progress for clients in implementation of recommendations and execution of results.

Performed competitor analysis to identify opportunities and threats for entry into new markets.Conducted market research to understand customer dynamics and product needs from the market.Assisted in client acquisition and onboarding processes for major corporate and expat communities in Asian and European markets.Promoted firm in blogs, forums and social networking sites like Facebook, Twitter and Myspace.