-Founded The Away End - a content, analysis & stats platform for Indian Football.-Built the website, its CMS and social media pages.-Editing, writing, creatives & overall management of the site and social media.-Manage coverage for 50+ state & city leagues, national leagues, national teams and other state/national level tournaments.-Commission long-form articles on tactics & analysis, grassroots football and on the social, economic, cultural and political impact of football in India (Editorial).-Also run Indian Football Minnows, an initiative to promote lesser heard footballing stories in India (@iminnows on Twitter).-Collaborate with other partners for Stats & Analytics (Grey Area Analytics), storytelling through multimedia (Kalpanthu) and Women’s Football (WomensFootieIND).

EDITORIAL & ONTOLOGY-Built the entire knowledge stack for Interface's AI-powered chatbots for State Bank of India (SBI), YES Bank and RBL.-Created conversational design, flow and experience for transactional and informational experiences supported by the bot; additionally created an ontology to support product discovery and lead generation.-Built an NLP layer using intents and entities for the bot to understand how humans would query information on banking products and services.-Created and implemented editorial processes to analyze queries answered/unanswered by the bot; Objective analysis helped measure bot performance based on precision, recall and accuracy; whereas subjective analysis helped improve the bot over time.-Delivered POCs to some of the biggest financial institutions on different platforms (text, voice), on multiple channels (Facebook messenger, web, mobile, IVR, Skype, Alexa, Google Assistant) in different languages (English, Swahili, Mandarin). CONTENTCreated content for press releases, print brochures, website, events, client presentations, proposal documents, marketing efforts among others. LIVE CHATBOTSSBI SIA - https://www.onlinesbi.com/YES Robot - https://www.yesbank.in/, https://www.messenger.com/t/yesrobotYES Pay - https://www.messenger.com/t/646998198805090RBL ChatPay - https://www.messenger.com/t/rblchatpay

Closed Captioning QA for Google Play

Promotional content, website, asset and app management for WGN America's TV shows"Salem" (https://www.imdb.com/title/tt2963254/)"Manhattan" (https://www.imdb.com/title/tt3231564/)Content Management:-Zap2it (http://www.zap2it.com/; Rebranded as screenertv.com)-TV By the Numbers (http://tvbythenumbers.zap2it.com/)-WGN America (http://wgnamerica.com/)-Newsbeat App (Get it here: http://newsbeat.me/)Metadata:-Online Video Data (Hulu, Hulu Plus, CBS) for DirecTV-Online Social Data from Google Plus, Facebook, Instagram, Twitter for DirecTVResearch:Automated Content Recognition (Second screen/Meta-mirror technology) for Gracenote

-Audio, video, language checks for Netflix.-Subtitling, proofreading for BBC, Lionsgate etc.

-Review and rate web content.-Investigate black hat SEO techniques.

Content creation, content writing, editing, transcription, subtitling services for Deutsche Bank, Cromputers, ZapApp India, UB Group etc.

-India Lead for Yahoo Search Technology Editorial team which was responsible for search relevance and content rating/ranking.-Subsequently, India Market Lead for Microsoft Bing’s transition into Yahoo Search. This involved setting up quarterly tests, providing feedback; statistical, analytical, query level analysis during and after transition.-Knowledge of search engines, machine learning, relevance testing concepts.-Built contextual shortcuts for the Yahoo search results page for categories such as autos, games, news etc. This task also included extracting content, creating rss feeds from webpages. -Programmed trending modules for the Yahoo India homepage and mobile page.-Wrote app reviews for iPhone apps for Yahoo’s Appolicious as part of the editorial team.-Actively involved in the recruiting process for the Yahoo Search Technology (YST) Editorial team; trained contractors from Infosys, Lionbridge on content relevancy and ranking. -Classified large volumes of data into complex classification schemes; assessed authoritativeness, topical pertinence, overall quality of web pages.

Post-production work like subtitling, transcription, proofreading, format conversions (NTSC/PAL) for movies, documentaries, sitcoms for studios such as Disney, Warner, Paramount, Fox etc.

Inbound technical support for AOL’s dial-up and broadband services.

Inbound hardware and OS support for Dell computers and laptops.