Nehal Kothari Email & Phone Number

Brisbane, California, Us

Brisbane, California, Us

Brisbane, California, Us

Brisbane, California, Us

Waltham, Ma, Us

Area of responsibility includes Gene Synthesis portfolio within Synthetic Biology application.• Spearheaded global marketing strategy and campaign execution for the portfolio; turned it around after it declined -1% in Q1 2018 – Grew the business by +8%, surpassing the plan by +$500K at the end of 2018. • Conceptualized and delivered creative marketing initiatives across multiple channels to engage customers, drive awareness and generate revenue: Engaged visits were +124% vs. targets, automation and targeted marketing generated >$2M in revenue, SEM ROAS >$13. • Implemented multiple digital marketing initiatives that arrested a 13% decline in Gene synthesis products and brought it to flat – delivering an additional $3.8M over plan.• Initiated a global Synthetic Biology marketing campaign that is going to be a key marketing initiative for next 2 years across all channels for the entire business unit.• Conceived and developed a cohesive sales enablement strategy based on their regions – focused brochures, sales decks, promotional activities etc. - received multiple accolades from the field for these efforts.

Waltham, Ma, Us

Areas of responsibility include Primary & Stem Cells, Neurobiology and Drug Discovery.• Strategized successful North America marketing campaigns with a “customer first” focus. Efforts led to +13% YOY growth and >$1M over plan.• Conceived and drove the development of messaging and tools that communicate the value/brand directly to customers through different channels – includes sales force, digital marketing, distributor channels etc.• Led innovative and effective national sales meetings that required turning complex, technical trainings into easy, understandable, and fun activities - Awarded “4i - Innovation award” by business leadership for these efforts.• Successfully launched new products in the North American market across different portfolios. Examples:o Introduced StemFlex – a new iPSC culture media with revenue growth of 2X the plan; o Launched B-27 Plus neuronal cell culture system contributing to +10% growth YOY for the portfolio.• Developed initiatives to drive internal alignment and external engagement with customers. Examples:o 24 hours of stem cells (virtual stem cell conference with over 3K registrations)o Stem Cell Captains program (for internal sales teams)o Stem Cell and Neurobiology work days (for collaboration between different sales teams) etc.

Waltham, Ma, Us

Areas of responsibility include Sample preparation products: RNA, DNA and Plasmid purification kits and reagents, Cell and Molecular research products including Dynabeads for Immunoprecipitation, T-cell activation, exosome isolation as well as Nucleic acid quantitation devices like Qubit 3 and NanoDrop One.• Grew Sample prep portfolio by +8% in 2015, surpassing original target of 4.5% and delivering an extra $1.2M over plan in NA - Promoted within the year of joining (from Associate Manager to Manager).• Successfully enabled distributor channel integration and revenue synergy projects within North America division. The result was +15% in revenue for Sample Prep through distribution channel.• Improved digital engagement by identifying opportunities, creating focused messaging, while leveraging web analytics, segmentation, lead generation and financial metrics e.g. 3 successful webinars (>1000 attendees) and improved email channel program (Open rate improved by +4%, Click through rate improved by +2%).• Initiated multiple programs to reinforce the positioning along with customer segmentation and targeting e.g. workflow based promotional strategy that brought in over $3M in revenue (+38% in promotional revenue).

Waltham, Ma, Us

Areas of responsibility include Sample preparation products: RNA, DNA and Plasmid purification kits and reagents, Cell and Molecular research products including Dynabeads for Immunoprecipitation, T-cell activation, exosome isolation as well as Nucleic acid quantitation devices like Qubit 3 and NanoDrop One.

Wood Dale, Illinois, Us

Panasonic Healthcare Corporation has established a reputation as a premier manufacturer of precision biomedical and laboratory equipment. Panasonic applies the most sophisticated design and state-of-the-art electronics to ultra-low and cryogenic freezers, refrigerators, incubators marketed to life science, pharmaceutical, biotechnology, healthcare, and industrial laboratory markets.•Developed successful marketing plans, campaign launch plans, and strategic briefs for core company products like Ultra low freezers, Cell culture incubators and a $500K Cell Processing Work Station amongst others – resulting in 113% increase in marketing revenue in FY12 and 110% in FY13.• Spearheaded strategic development of lead generation projects like marketing automation, product microsites, landing pages, email marketing programs and webinars to consistently increase the web presence and the overall online leads by 107% in FY12 and 108% in FY13.• Re-strategized and re-developed entire content library leading to aligned campaigns, optimization of assets, and consistent branding standards.•Key member of multiple high profile teams, collaborating with high-level global executives for Global Accounts Project, Panasonic Growth (G2) Project, and represented US marketing team at the International sales meeting held in Tokyo, Japan.•Led the market intelligence area through in-depth data analysis, economic modeling, VOC analysis, and market research. This included industry, customer, sales and competitive research and analysis in both domestic and international markets, helping to identify market trends and decide on the product positioning based on application areas as well as competitive selling.• Channelized the technical and scientific background to train sales reps, develop technical sales tools, published posters and whitepapers. Represented the company at multiple tradeshows and high level conferences – Increasing the leads through these efforts by 300%.

Navi Mumbai, Maharashtra, In

PreventiNe Life Care is a leading genetics laboratory based in Mumbai (India) offering genetic screening and predictive testing services for various genetic disorders. • Led a team of 3 that strategized and executed corporate deals with major hospitals in Mumbai– This approach was “first of its kind” to be adopted by the company and hence, was designated as one of the prime projects for the company.•Conceptualized and implemented the strategies for new product introduction (PreventiNe New-Born Genetic Screening kit) in the prime market of South Mumbai.• Performed extensive market research and generated customer leads. Coordinated all the commercial and technical strategies to target the appropriate customer base through focused market segmentation approach.• Demonstrated efficient customer management, leading to consistent customer retention in the South Mumbai region.• Prepared reports and presentations directed towards management for decision making as well as for maintaining customer relationships.

Msc, Biotechnology, Bioprocessing And Business Management

B.Tech, Biotechnology

Hsc, Science