Responsibility• Manage and execute the marketing strategy for Safety & Security Division. Developed Training programs modules, Expo participation, Product launch events, organizing the roadshows• Mapping continuous analysis of the competitive environment and consumer trends. Co-ordinating with the stakeholders for all releases and status of the campaigns, exhibition & events.• Improvement of communication links between the Business Units / Operating Groups, by raising the level of understanding of the Marketing operation and improving the way information is disseminated throughout the internal function and clients.• Internal campaign to establish strong brand presence amongst the group company and cross-sell our services understanding the consumer journey and design communication through marketing automation tool• Creates Digital strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure.• Recognition Events to be organized – Training programs, Expo participation, Product launch events• Plan and manage digital marketing campaigns, responsibility for content creation and aggregation for digital assets• Manage and maintain the organization’s website(s) and ensure improve ranking through SEO (on page & off page) • Content creation for the social networking accounts such as Facebook, Twitter, LinkedIn, blogs etc.• Initiate new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing• Manage online banner adverts and oversee pay per click (PPC) ad management• Developed printed material white papers (Case Studies) brochures to supplement online products• Track and analyses website/Social media traffic flow and provide regular internal reports

•Planned project objectives, developed creative brief, identified target audience and determined project goal, to help the creative team design marketing campaign.•Responsible for organizing team-based project plan, to help design and execute strategic social media campaigns and digital initiatives on behalf of clients. •Worked closely with marketing manager, site merchandisers, vendors, traffic team and creative team to monitor and evaluate Digital campaigns /Pay Per Click requirement, keywords analysis, strategies and techniques to increase the website ranking.•Customized digital media channel to influence customer behavior.•Evaluated digital media activity and channelized it into best strategies and campaigns. •Budgeted and measured online marketing spend.

Interacting with the clients to understand their requirements working in close coordination with the various departments like Creative, Finance, Media and the Studio to deliver the final artwork to the clients in the stipulated time, Value addition to the various brands handled, timely Billings for the job delivered.