Brand Director, Identity
New York, Ny, Us
- Led and promoted specialized design and identity practice within the agency, including business development and scope creation, and account and project management- Built strategic framework for identity development, including consumer research, brand audits, strategy, client presentations and implementation- Partnered with Creative Director / Design to evaluate, assess and define agency design strategies, process, pricing, standards and practices- Developed integrated creative campaigns with a single unique brand proposition with a channel agnostic approach- Sold in concepts at C-Suite level by demonstrating strength through consumer and in-market testing, and business opportunity metrics analysis- Managed and grew successful and efficient teams, including ongoing growth planning and mentorship- Orchestrated national integrated brand and product launches and campaigns including vendor management, budget development and tracking, project planning, pre- and post-production, distribution, trafficking and reportingClient experience includes Huntington Learning Center, SlimFast, TradeStation, National Jewish Health, Sallie Mae, Starr Companies, CreditCards.com, Woodbury Health Products, and other growing businesses across industries, including financial services (money management, mutual funds, institutional investing), media, education and non-profit organizations.Key results include:- Sallie Mae Bridging the Dream Scholarship launch: employee brand pride +31%, aided awareness +62%, applications +21%, won American Business Awards, Hermes Creativity Awards, REGGIE Awards- TradeStation identity relaunch & Fresh Look activation: annual leads +75%, cost per lead -24%, won Gramercy Award, Graphis Logo Design Honorable Mention - SlimFast Keto launch (30% of annual growth revenue within launch quarter)
