- Sole proprietor of freelance brand strategy consultancy specializing in the development, launch and promotion of small business identities- Focus on brands and collateral materials for retail, asset management, private finance, consumer goods, creative and human resources sectors- Small businesses and emerging clients including Investors Trust, Incline Investment Management, various wealth management and investment firms (confidential), Bradford Lowry Interiors, Bitty Chip Cookies, Franny Grains Granola, bella tu, JS Brand Consulting, Dot • Tween Boutique, Mark Keshishian & Sons Rugs, Artisanal Leadership, Precise Continental

Partnered with founder to assist financial firms in developing, creating and implementing their unique brand identities. Led primary and secondary research, brand positioning, brief development and marketing strategy.

Main client liaison providing growth solutions to aid conversions. Accountable for client management and execution, ensuring the work delivered ladders up to the business strategy and exceeds goals.I deliver and implement strategic marketing plans for digital media, creative and analytics solutions using independent insights and historical market and organizational results.Business lead for Pep Boys, Twinings USA, CubeSmart, and Charleston Shoe Company.

- Led and promoted specialized design and identity practice within the agency, including business development and scope creation, and account and project management- Built strategic framework for identity development, including consumer research, brand audits, strategy, client presentations and implementation- Partnered with Creative Director / Design to evaluate, assess and define agency design strategies, process, pricing, standards and practices- Developed integrated creative campaigns with a single unique brand proposition with a channel agnostic approach- Sold in concepts at C-Suite level by demonstrating strength through consumer and in-market testing, and business opportunity metrics analysis- Managed and grew successful and efficient teams, including ongoing growth planning and mentorship- Orchestrated national integrated brand and product launches and campaigns including vendor management, budget development and tracking, project planning, pre- and post-production, distribution, trafficking and reportingClient experience includes Huntington Learning Center, SlimFast, TradeStation, National Jewish Health, Sallie Mae, Starr Companies, CreditCards.com, Woodbury Health Products, and other growing businesses across industries, including financial services (money management, mutual funds, institutional investing), media, education and non-profit organizations.Key results include:- Sallie Mae Bridging the Dream Scholarship launch: employee brand pride +31%, aided awareness +62%, applications +21%, won American Business Awards, Hermes Creativity Awards, REGGIE Awards- TradeStation identity relaunch & Fresh Look activation: annual leads +75%, cost per lead -24%, won Gramercy Award, Graphis Logo Design Honorable Mention - SlimFast Keto launch (30% of annual growth revenue within launch quarter)

- Led client and strategy services for dozens of design and identity clients across industries- Oversaw multi-faceted print and digital executions in print and digital by collaborating across account, design and web development teams- Focused on research, positioning and identity and managed client-facing creative strategy in all channels- Promoted throughout tenure; previous titles include Senior Account Executive, Account Supervisor & Account DirectorSelect clients included Time Warner Cable (Spectrum), Prudential, Syracuse University, Royce Funds, Hatteras Funds, Edgewood Management and Mott Haven Academy. Work received multiple design and branding awards including GDUSA (American Graphic Design Awards), American Corporate Identity, Beauty of Engraving, Galaxy Awards and Creativity Awards.Previous positions included Account Director (March 2012 - July 2014), Account Supervisor (September 2008 - March 2012), and Senior Account Executive (July 2006 - July 2008).

Primary client was Bristol Myers Squibb oncology group with work on Erbitux and pipeline products. Also participated in numerous business development opportunities.

Team member on various clients in categories such as diabetes, oncology and cardiovascular. Main client was Novo Nordisk, a Danish diabetes company. Other product work included BOTOX, Millennium Pharmaceuticals' VELCADE, Cephalon/Alkermes' alcohol addiction treatment and other various pipeline products. Also participated in numerous business development opportunities and internal agency activities and efforts.

Team member on various clients in categories such as diabetes, oncology and cardiovascular. Main client was Novo Nordisk, a Danish diabetes company. Other product work included BOTOX, Millennium Pharmaceuticals' VELCADE, Cephalon/Alkermes' alcohol addiction drug, and various pipeline products. Also participated in numerous business development opportunities and internal agency activities and efforts.

Summer intern in R& D dept.