PROFESSIONAL FOCUS:1. Digital Media and Content Management in media, television and Internet companies2. Merging digital ‘New Media’ with traditional TV content within media broadcasting industries3. Advertising, Marketing, PR and Content Strategies in the digital ecosystem4. A storyteller who is able to create and publish different content themes in a creative and audience relevant matter QUALIFICATIONS:1. Obsession with general Arabic pop culture, classical TV drama, cinema, retro music, theater. As well as new contemporary western entertainment, new content themes, meme, viral media, internet radios, podcasts, mobile apps, and digital culture.2. Hands-on experience (15+ years) as a digital media strategist in both In-house and agency; overseeing content development strategies, creative production, and implementation of social and digital campaigns that drive brand and fan engagement.3. Up-to-date experience of digital and social industry trends, new media platforms, social media influencers, online communities, online behavior, digital content and audience analysis. Particularly on Facebook, Twitter, Instagram, YouTube, SoundCloud, Pinterest, Snapchat, TikTok and Forums.4. Thorough understanding of the relationships between social media content to TV viewership, TV Ratings, VOD (Video-On-Demand) streams, site or mobile traffic, and general content consumption.5. Experience managing sizable teams, mentoring, and providing guidance to community managers, digital producers, and designers; remarkably in broadcast, television or media industry.6. Proven ability to work at a fast-paced, agile, tech start-up-like environment, as well as in pyramidal-command-safety-first corporate culture.7. Expert-level capacity for operating social media analytics tools, social listening and monitoring systems; optimizing it for performance measurement, KPIs tracking; customizing dashboards for business intelligence and reporting needs for stakeholders. Tools like: BrandWatch, SimplyMeasured, KeyHole, HootSuite, Quintly, Socialbakers, SocialMention, Sprinklr, Sysomos, and CrimsonHexagon.nehal.hesham@gmail.com
Listed skills include Social Media Marketing, Digital Marketing, Online Advertising, Seo, and 45 others.