Nehal Hesham

Nehal Hesham Email and Phone Number

Broadcast Media Professional | Social TV | Digital Content | Music and Entertainment | PR & Communications | Market Research @ (DMS) DIGITAL MEDIA SCIENCE, LLC.
cairo, al qahirah, egypt
Nehal Hesham's Location
Al Jizah, Egypt, Egypt
Nehal Hesham's Contact Details

Nehal Hesham personal email

About Nehal Hesham

PROFESSIONAL FOCUS:1. Digital Media and Content Management in media, television and Internet companies2. Merging digital ‘New Media’ with traditional TV content within media broadcasting industries3. Advertising, Marketing, PR and Content Strategies in the digital ecosystem4. A storyteller who is able to create and publish different content themes in a creative and audience relevant matter QUALIFICATIONS:1. Obsession with general Arabic pop culture, classical TV drama, cinema, retro music, theater. As well as new contemporary western entertainment, new content themes, meme, viral media, internet radios, podcasts, mobile apps, and digital culture.2. Hands-on experience (15+ years) as a digital media strategist in both In-house and agency; overseeing content development strategies, creative production, and implementation of social and digital campaigns that drive brand and fan engagement.3. Up-to-date experience of digital and social industry trends, new media platforms, social media influencers, online communities, online behavior, digital content and audience analysis. Particularly on Facebook, Twitter, Instagram, YouTube, SoundCloud, Pinterest, Snapchat, TikTok and Forums.4. Thorough understanding of the relationships between social media content to TV viewership, TV Ratings, VOD (Video-On-Demand) streams, site or mobile traffic, and general content consumption.5. Experience managing sizable teams, mentoring, and providing guidance to community managers, digital producers, and designers; remarkably in broadcast, television or media industry.6. Proven ability to work at a fast-paced, agile, tech start-up-like environment, as well as in pyramidal-command-safety-first corporate culture.7. Expert-level capacity for operating social media analytics tools, social listening and monitoring systems; optimizing it for performance measurement, KPIs tracking; customizing dashboards for business intelligence and reporting needs for stakeholders. Tools like: BrandWatch, SimplyMeasured, KeyHole, HootSuite, Quintly, Socialbakers, SocialMention, Sprinklr, Sysomos, and CrimsonHexagon.nehal.hesham@gmail.com

Nehal Hesham's Current Company Details
(DMS) DIGITAL MEDIA SCIENCE, LLC.

(Dms) Digital Media Science, Llc.

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Broadcast Media Professional | Social TV | Digital Content | Music and Entertainment | PR & Communications | Market Research
cairo, al qahirah, egypt
Website:
digitalmediascience.net
Employees:
3
Nehal Hesham Work Experience Details
  • (Dms) Digital Media Science, Llc.
    Founder, Coo
    (Dms) Digital Media Science, Llc. Oct 2012 - Present
    Egypt
    DMS) DIGITAL MEDIA SCIENCE, LLC. is A market research and intelligence company for the digital age. DMS provides digital audience engagement and digital advertising effectiveness solutions for marketers at TV networks, media agencies, and brands.KEY ACHIEVEMENTS: 1. Promoted, marketed, and established key accounts by representing DMS at related events. 2. Synchronized and managed major proposal processes from induction to implementation. 3. Created and led a unique marketing proposal and RFP responses. Maintained up-to-date knowledge of the media industry, and competitive landscape.4. Managed paid digital and social marketing strategies to grow awareness, audience, sales, and brand affinity.5. Drove execution and continuously evolve strategic recommendations based on data-driven insights.6. Developed owned channel strategies & programs that led to large scale awareness, acquisition, and brand activation.7. Partnered with brand and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.8. Worked with the in-house creative and production teams to produce content assets for different channels.9. Closely monitored spend and growth through daily reporting and A/B testing to improve the ROI.10. Worked as a leader in the internal creative marketing team, guiding and being a resource on the execution of the brand strategy & positioning.11. Worked with creative marketing managers to oversee the creation of marketing materials like Print, A/V, Digital, OOH, TV, Newspaper, Social media.
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  • Eka3 Music Group
    Marketing Director
    Eka3 Music Group Oct 2019 - Apr 2020
    Cairo, Egypt
  • Cairo Show, Theater & Performing Arts
    Digital Media Director (Consultancy)
    Cairo Show, Theater & Performing Arts Oct 2018 - Mar 2019
    Egypt
  • Egyptian Media
    Head Of Digital Media
    Egyptian Media Oct 2017 - Oct 2018
    Egypt
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  • Middle East Broadcasting Center
    Head Of Social Media
    Middle East Broadcasting Center Oct 2013 - Sep 2017
    Dubai, United Arab Emirates
    MBC Group is a free-to-air satellite broadcasting company operating in the MENA region and headquartered in Dubai, UAE. The Group includes 20 television channels like: MBC1, MBC2, MBC3, MBC4, MBC MAX, MBC Action, MBC Masr, MBC ProSports, MBC Bollywood, MBC Drama. Each TV channel is covering different content genre from general family entertainment to Arab women and children’s entertainment, or dubbed in Arabic Bollywood. The Group also includes Wanasah (Arabic music channel) and Al Arabiya (Arabic news), Also two radio stations: MBC FM (Gulf music), and Panorama FM (Arabic pop music). Also part of the MBC family is O3 productions, a specialized media production unit. Other then TV and radio channels, MBC has its own digital assets and products; like the Anghami (On-Demand music streaming mobile application, Shahid VOD (Video-On-Demand video streaming platform), as well mbc.net light news portal.KEY HIGHLIGHTS:1. Increased the total footprint of all 20 TV channels by 750% organically reaching a total of 390 million fan-base combined.2. Boosted MBC owned VOD service Shahid in its re branding phase which caused Shahid’s social media assets to increase by 1.9M in only 2 month.3. Led MBC social media team, including community managers, supervisors, team leaders; overseeing the creation of original social content on MBC social channels, to ensure content that aligns with brand guidelines, yet engages audiences in new and unique ways.4. Analyze performance and quantify value of social content, demonstrating each piece’s role in driving awareness, intent to consume TV media, and conversion.5. As an outcome of teamwork, MBC has been awarded for the “Best Social Media for Organizations” in MENA by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai at the Arab Social Media Influencers Summit in Dubai (ASMS 2015).
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  • Twda
    Social Media Director
    Twda Jan 2011 - Oct 2013
    TWDA is a full fledge interactive digital agency specialized in Digital Advertising, Digital Strategic Planning, Media Planning & Buying, and Social Media Management operating in Egypt, KSA and UAE.Key highlights/achievements:Successfully crafted over +43 wining online brand strategy for top-notch brands in Egypt and the Middle East e.g. Coca-Cola Egypt, Mobinil, P&G, CIB, Close-Up, Bonjorno, Heinz, Kit-Kat, Savola, Nestle, Garnier, L'Oreal, Al Maraai, Mini Cooper, BMW, Samsung, and more. Leading the whole social media marketing process from setting the brand KPIs to building online brand equity .
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  • Supermama
    Marketing Manager (Consultancy)
    Supermama Aug 2012 - Jan 2013
    Egypt
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  • Heart To Heart Consulting & Human Development.
    Marketing Communication Manager
    Heart To Heart Consulting & Human Development. Jan 2009 - Dec 2011
    Egypt
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Nehal Hesham Skills

Social Media Marketing Digital Marketing Online Advertising Seo Social Media Web Analytics Marketing Advertising Marketing Communications Digital Media Copywriting Google Adwords Social Media Measurement Online Marketing Blogging Public Relations Integrated Marketing Smo Content Development Digital Strategy Email Marketing Social Media Strategist Social Media Advertising Press Releases Mobile Marketing New Media Marketing Research Content Strategy Community Management Product Development Sem Google Analytics Facebook Viral Marketing Internet Research Online Research Multimedia Youtube Social Media Consulting Social Media Integration Media Planning Public Relations Writing Creative Concept Development Social Media Development Social Media Monitoring Portfolio Development Social Media Trainer Branding Data Analysis

Nehal Hesham Education Details

Frequently Asked Questions about Nehal Hesham

What company does Nehal Hesham work for?

Nehal Hesham works for (Dms) Digital Media Science, Llc.

What is Nehal Hesham's role at the current company?

Nehal Hesham's current role is Broadcast Media Professional | Social TV | Digital Content | Music and Entertainment | PR & Communications | Market Research.

What is Nehal Hesham's email address?

Nehal Hesham's email address is ne****@****ail.com

What schools did Nehal Hesham attend?

Nehal Hesham attended The American University In Cairo, Middlesex University, The Design Studio Of Azza Fahmy, S.i. Newhouse School Of Public Communications At Syracuse University, Eslsca.

What are some of Nehal Hesham's interests?

Nehal Hesham has interest in Blogging, Social Media, Traveling, Witting, Reading, Critical Thinking, Photography, Summarizing Books And Articles, Internet Surfing, Music.

What skills is Nehal Hesham known for?

Nehal Hesham has skills like Social Media Marketing, Digital Marketing, Online Advertising, Seo, Social Media, Web Analytics, Marketing, Advertising, Marketing Communications, Digital Media, Copywriting, Google Adwords.

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