Founder, Coo
CurrentDMS) DIGITAL MEDIA SCIENCE, LLC. is A market research and intelligence company for the digital age. DMS provides digital audience engagement and digital advertising effectiveness solutions for marketers at TV networks, media agencies, and brands.KEY ACHIEVEMENTS: 1. Promoted, marketed, and established key accounts by representing DMS at related events. 2. Synchronized and managed major proposal processes from induction to implementation. 3. Created and led a unique marketing proposal and RFP responses. Maintained up-to-date knowledge of the media industry, and competitive landscape.4. Managed paid digital and social marketing strategies to grow awareness, audience, sales, and brand affinity.5. Drove execution and continuously evolve strategic recommendations based on data-driven insights.6. Developed owned channel strategies & programs that led to large scale awareness, acquisition, and brand activation.7. Partnered with brand and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.8. Worked with the in-house creative and production teams to produce content assets for different channels.9. Closely monitored spend and growth through daily reporting and A/B testing to improve the ROI.10. Worked as a leader in the internal creative marketing team, guiding and being a resource on the execution of the brand strategy & positioning.11. Worked with creative marketing managers to oversee the creation of marketing materials like Print, A/V, Digital, OOH, TV, Newspaper, Social media.
