Summary of Convatec Experience: Comprehensive experience in downstream marketing within Convatec’s Ostomy business. Most recent role was responsible for engaging the Healthcare Professional (HCP) customer segment with retention and growth campaigns supporting the top 10 global markets for the ostomy division. Worked extensively with market research and Key Opinion Leaders to gather customer insights and drive voice of customer. Recognized as product expert with superior external and internal stakeholder management. Consistently exceeded expectations and constantly grew responsibility.Key Achievements in Role: Developed HCP strategy and engagement around products and services, including:• Created omnichannel strategy during a product re-brand that protected the existing business globally and grew the new brand.• Delivered HCP portion of brand campaign after 340 SKU product discontinuation in Europe, led to high product conversion and additional growth in overall sales.• US commercialization of global led campaign achieved category growth in HCPs discharging patients in specific technology category.Award/Accolades for Collaboration and Teamwork:• Recognizing Excellence in Marketing Award, November 2021, awarded together with a colleague for excellent collaboration and cohesive execution of campaigns. • Business Unit Award, December 2021, working group for World Ostomy Day 2021 activities.

Key Achievements in Role:• Drove go-to-market (GTM) commercial efforts for an 18 SKU product launch across field sales; patient program; and channel teams.• Partnered with Channel and Patient Program teams to successfully execute 86 SKU product discontinuation and conversion. • Executed ongoing Product Life-Cycle Management (PLM) activities.• Owned key strategic relationships with Key Opinion Leaders (KOLs) and other external and internal stakeholders.• Fully responsible for the largest national ostomy Healthcare Professional (HCP) conference.• Key stakeholder on Global led project to redefine the Ostomy Product Guide and overall portfolio and brand management strategy.Award/Accolades for the WOCNext Conference:• Corporate Spot Award, June 2020, for cross-franchise collaboration.• Corporate Star Award, August 2019, for an exemplary job.Awards/Accolades for 86 SKU Discontinuation Partnership:• Corporate Star Award, August 2020, for contributions and support with retail transition.

Proactively took on several Product Manager responsibilities in order to drive sales force effectiveness and strategic prioritization, including but not limited to: • Drove go-to-market (GTM) efforts for a product launch.• Responsible for strategic and directional marketing to sales communications (e.g. important marketing updates and Playbook launches).• Executed live product sessions at the National Sales Meeting for sales team.• Managed all compliance processes and procedures related to annual field-based exhibits in the Ostomy and Wound franchises. • Processed purchase requisitions, expense reports, and invoices managing budgets to plan.

Channel content expert: • Customer Enablement – Created 16 subject specific book catalogs, content manager for website, developed 50+ book e-announcements annually, and contributed to growth activities on social media.• Field Enablement – Produced sales rep and distributor sales tip sheets for each book in 10 seasonal catalogs (~100 books/catalog), and cross-reference book expert for distribution requirements.• Fully responsible for 10 trade shows/exhibits annually within a limited budget of ~$65k.• Managed advertising budget of $25K.• Responsible for 250+ book selection lists for external company representation at exhibits.

• Analyzed faculty CV’s and inputted into Rutgers Faculty Survey - an online activity system• Proctored entrance exams for incoming Freshman

• Setup Google Analytics and Webtraxs to analyze and quantify website traffic • Managed accounts at ThomasNet.com, MacRAEsBlueBook.com, KellySearch.com, GlobalSpec.com, Manta.com, Facebook.com, LinkedIn.com, and Google Adwords• Implemented a Google Adwords campaign

• Designed ads in Greetings Etc, a stationery trade magazine, and Get Married, a bridal magazine • Created a postcard (photography, graphics, and copy) for a 5,000 piece mailing and distribution at tradeshows • Performed Internet research to identify over 1,100 high-end wedding planners and invitation designers with postal mail and email addresses for a targeted marketing campaign• Create a monthly newsletter, including copy, photography, and layout; and distribute using Constant Contact• Developed and maintained social networking sites, increasing impact and effectiveness- Facebook: Increased Friends seven fold, and doubled the number of Fans- Twitter: Attracted 14 times the number of Followers- LinkedIn: Established Profile and 200 Connections- Created and post to company Blog • Composed essay that won a free one-year vendor listing on bestweddingsites.com • Directed the development of a Splashpage for company’s Facebook Fan page

• Member on the Student Leadership Board, Sep 2005-May 2009• Shabbat Director, Sep 2008-May 2009

• Organize skin care classes, demonstrate various beauty products

• Updated database• Billed Hebrew school students and mailed tax deduction papers to donors• Prepared bank deposits and deposited in bank

• Taught photography class to 7th grade girls